Even standard IT can impact front-end innovation

Alain Pinsonneault
Published: 13 January 2021

When employees are motivated to master computer technologies like business analytics programs, point-of-sale systems, and knowledge management systems, creativity ensues.

A new study co-authored by Professor Alain Pinsonneault establishes that with the right employees, even standard IT can become a tool for generating new ideas. The key to innovation is not necessarily specialized technology, the study finds. Instead, it all comes back to the employee’s ability to leverage what already exists.


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