Desautels shines in finals of L’Oréal Brandstorm

News

Published: 19Jun2019

It’s been quite a ride for Desautels BCom students Charlotte Gaillard, Monica Gudernatsch, and Anne Sophie Levee. Over the course of this year, they have worked tirelessly under the mentorship of Peg Brunelle and BSRM Professor of Practice Marie Josée Lamothe to compete in the prestigious 2019 L’Oréal Brandstorm competition.

In March, they wowed the judges at the national level to emerge as the Canadian finalists out of 125 participating teams. In May, they headed off to Paris for the final round of the competition where they faced 65 teams from across the world and presented their innovative skincare proposal (an at-home DNA test to provide health-conscious consumers with a full skin diagnostic) to beauty industry leaders. In the end, they ranked 5th overall – a major feat given that over 13,000 teams worldwide tried their hand at the top prize this year!