Guest Lecture with Bertrand Cesvet, MBA'90, CEO, Sid Lee


Bronfman Building Room 001, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

The Desautels Global Experts Program presents the Guest Lecture  in Marketing Strategy (MRKT 354) with Bertrand Cesvet, MBA'90, Executive Chairman & Senior Partner at Sid Lee and professor Yu Ma.

Date:  Tuesday, September 26, 2017

Time: 6:00 - 7:30 PM

Location: BRONF 001

Audience: This event is reserved for MRKT 354 students. 

About the Desautels Global Experts Program

At the Desautels Faculty of Management we believe in integrating teaching, research and practice. We aim to capture the pioneering research of professors along with the insights and expertise of top business practitioners to create unique and exceptional programs and course content. This allows us to maximize intellectual exchange and stimulate innovation in the classroom and in our research, which feeds directly back into business practice.

To help accomplish this, we have formed the Desautels Global Experts program with top level executives from around the world who have the highest standing and expertise in their field to serve on our expert panels.

Contact Information

Daniel Cere
Advancement Officer, Alumni Relations
daniel.cere2 [at]
Office Phone: 

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