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Seminar: Jennifer Argo, University of Alberta

Friday, March 21, 2014 10:30to12:00

The Silent Influencers: The Impact of Mannequins in the Retail Context...

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

Tuesday, June 17, 2014 10:00to11:30

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)...

Seminar: Sungho Park, Arizona State University

Friday, May 16, 2014 10:00to11:30

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach...

Seminar: Jay Russo, Cornell University

Friday, May 9, 2014 10:00to11:30

What is Desired in the Desirability Bias? Jay Russo Cornell University1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/desautelsCategory: Desautels Faculty of Management

Seminar: Yu Ma, University of Alberta

Friday, April 4, 2014 10:30to12:00

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks...

Seminar: Alina Ferecatu, ESSEC Business School

Friday, March 28, 2014 10:00to11:30

Understanding Managers’ Tradeoffs between Exploration and Exploitation...

McGill Institute of Marketing

The McGill Institute of Marketing (MIM) was founded by a group of McGill Management professors in keeping with the Desautels Faculty of Management's mandate of providing business education and...

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