Cameron McRae

PhD Student; Marketing
Cameron McRae
Contact Information
Email address: 
cameron.mcrae2 [at]

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


Master of Health Informatics (MHI), University of Toronto, 2016 – 18

Graduate Certificate in Business Administration (GCBA), John Molson School of Business, 2014 – 15

Bachelor of Science (BSc), Pharmacology, McGill University, 2010 - 14


Cameron McRae is a doctoral candidate at the Desautels Faculty of Management at McGill University. Cameron currently holds a Joseph-Armand Bombardier Canada Graduate Scholarship – Doctoral (CGS-D) for his research on how marketing practices and digital tools can be designed and implemented to support equitable, healthy, and sustainable diets. As a member of the Huron-Wendat Nation, he is also investigating food security and affordability across Indigenous households in Quebec. Cameron has a research affiliation at the McGill Centre for the Convergence of Health and Economics (MCCHE) and a teaching appointment at the Institut de tourisme et d'hôtellerie du Québec (ITHQ). He also has over four years of industry work experience, having held Analyst and Product Manager positions at a large medical laboratory and neuro-tech startup. He currently holds a Bachelor of Science (BSc) in Pharmacology from McGill University and a Master of Health Informatics (MHI) from the University of Toronto.

PhD Student
Research areas: 
Big Data & Machine Learning
Consumer Behaviour
Digital Platforms
Food Marketing
Health & Wellness
IT & Societal Change
Retail Marketing
Social Enterprise
Selected publications: 
  • Ma, Y., McRae, C., Wu, Y. H., & Dubé, L. (2021). Exploring Pathways of Socioeconomic Inequity in Vegetable Expenditure Among Consumers Participating in a Grocery Loyalty Program in Quebec, Canada, 2015-2017. Frontiers in Public Health, 9, 1-19.
  • Wu, Y.H., Moore, S., McRae, C. & Dubé, L. (2021). Tracing the single and combined contributions of home-grown supply and health literacy on fruit and vegetable consumption: An empirical exploration in rural India. Frontiers in Public Health, 9(449): 1-11.
  • Dubé, L., McRae, C., Wu, Y.H., Ghosh, S., Allen, S., Ross, D., Ray, S., Joshi, P.K., McDermott, J., Jha, S.K. & Moore, S. (2020). Impact of the eKutir ICT-enabled social enterprise and its distributed micro-entrepreneur strategy on fruit and vegetable consumption: a quasi-experimental study in rural and urban communities in Odisha, India. Food Policy, 90:101787.
  • Lan, A., Lee, A., Munroe, K., McRae, C., Kaleis, L., Keshavjee K. & Guergachi, A. (2018). Review of cognitive behavioural therapy mobile apps using a reference architecture embedded in the patient-provider relationship. BioMedical Engineering OnLine, 17:183.
  • Dubé L., Du, P., McRae, C., Jayaraman, S. & Nie, J.Y. (2018). Enabling convergent innovation through an artificial intelligence social media platform: the case of food. Technology Innovation Management Review, 8(2): 49-65.
Awards, honours, and fellowships: 
  • National Top 25 Finalist for SSHRC Storytellers Challenge, 2023
  • Graduate Mobility Award, McGill University, 2022
  • Graduate Excellence Award, Desautels Faculty of Management, 2021
  • Healthy Cities SMART Training Fellowship, 2021 – 24
  • Joseph-Armand Bombardier Canada Graduate Scholarship (CGS) Doctoral Scholarship, Social Sciences and Humanities Research Council (SSHRC), 2021 – 24
  • Marcel A. Desautels PhD Fellowship, 2020
  • G.B. Rosenfeld Award, University of Toronto, 2017
  • McRae, C. & Dubé, L. (2023). Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing. 2023 International Conference on Information Systems (ICIS). [forthcoming]
  • McRae, C. & Dubé, L. (2023). A machine learning approach for the prediction of individual and market level demand from retail loyalty program data: Analytic models and discussion of possible behavioral and business practice mechanisms. Association for Consumer Research (ACR) conference 2022. [forthcoming]
  • McRae, C., Nie, J.Y., & Dubé, L. (2022). Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec. 2022 IEEE International Conference on Big Data (Big Data). 4078-4086
  • McRae, C., Anosi, M.A., & Dubé, L. (2022). Tracing Digital Transformation Pathways from Subsistence Farming to Equitable and Sustainable Modern Society: Revisiting the eKutir ICT Platform-Enabled Ecosystem as an Interstitial Space. 2022 International Conference on Information Systems (ICIS). 8.
  • Dubé, L., Jha, S., Brown, S., Faik, I., London, T., Schillo, S., Annosi, M.C., Gandhi, A., Keogh, J., McRae, C., Ramezankhani, A., Moore, S. & Struben, S. (2021). Imagining Management Research in Human-Centered & Digital-Powered Convergence Science and Innovation. Academy of Management Annual Meeting Proceedings 2021. 
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