Updated: Wed, 10/02/2024 - 13:45

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to McGill students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université McGill, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

Home

Cameron McRae

Title: 
PhD Student; Marketing
Cameron McRae
Contact Information
Email address: 
cameron.mcrae2 [at] mail.mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Master of Health Informatics (MHI), University of Toronto, 2016 – 18

Graduate Certificate in Business Administration (GCBA), John Molson School of Business, 2014 – 15

Bachelor of Science (BSc), Pharmacology, McGill University, 2010 - 14

Area(s): 
Marketing
Link(s): 
Personal Website
LinkedIn
Biography: 

Cameron McRae is a doctoral candidate at the Desautels Faculty of Management at McGill University. Cameron currently holds a Joseph-Armand Bombardier Canada Graduate Scholarship – Doctoral (CGS-D) for his research on how marketing practices and digital tools can be designed and implemented to support equitable, healthy, and sustainable diets. As a member of the Huron-Wendat Nation, he is also investigating food security and affordability across Indigenous households in Quebec. Cameron has a research affiliation at the McGill Centre for the Convergence of Health and Economics (MCCHE) and a teaching appointment at the Institut de tourisme et d'hôtellerie du Québec (ITHQ). He also has over four years of industry work experience, having held Analyst and Product Manager positions at a large medical laboratory and neuro-tech startup. He currently holds a Bachelor of Science (BSc) in Pharmacology from McGill University and a Master of Health Informatics (MHI) from the University of Toronto.

Curriculum vitae: 
PDF icon cameron_mcrae_-_cv_-_october_2023.docx.pdf
Group: 
PhD Student
Research areas: 
Big Data & Machine Learning
Consumer Behaviour
Digital Platforms
E-health
Food Marketing
Health & Wellness
IT & Societal Change
Retail Marketing
Social Enterprise
Selected publications: 
  • Ma, Y., McRae, C., Wu, Y. H., & Dubé, L. (2021). Exploring Pathways of Socioeconomic Inequity in Vegetable Expenditure Among Consumers Participating in a Grocery Loyalty Program in Quebec, Canada, 2015-2017. Frontiers in Public Health, 9, 1-19.
  • Wu, Y.H., Moore, S., McRae, C. & Dubé, L. (2021). Tracing the single and combined contributions of home-grown supply and health literacy on fruit and vegetable consumption: An empirical exploration in rural India. Frontiers in Public Health, 9(449): 1-11.
  • Dubé, L., McRae, C., Wu, Y.H., Ghosh, S., Allen, S., Ross, D., Ray, S., Joshi, P.K., McDermott, J., Jha, S.K. & Moore, S. (2020). Impact of the eKutir ICT-enabled social enterprise and its distributed micro-entrepreneur strategy on fruit and vegetable consumption: a quasi-experimental study in rural and urban communities in Odisha, India. Food Policy, 90:101787.
  • Lan, A., Lee, A., Munroe, K., McRae, C., Kaleis, L., Keshavjee K. & Guergachi, A. (2018). Review of cognitive behavioural therapy mobile apps using a reference architecture embedded in the patient-provider relationship. BioMedical Engineering OnLine, 17:183.
  • Dubé L., Du, P., McRae, C., Jayaraman, S. & Nie, J.Y. (2018). Enabling convergent innovation through an artificial intelligence social media platform: the case of food. Technology Innovation Management Review, 8(2): 49-65.
Awards, honours, and fellowships: 
  • National Top 25 Finalist for SSHRC Storytellers Challenge, 2023
  • Graduate Mobility Award, McGill University, 2022
  • Graduate Excellence Award, Desautels Faculty of Management, 2021
  • Healthy Cities SMART Training Fellowship, 2021 – 24
  • Joseph-Armand Bombardier Canada Graduate Scholarship (CGS) Doctoral Scholarship, Social Sciences and Humanities Research Council (SSHRC), 2021 – 24
  • Marcel A. Desautels PhD Fellowship, 2020
  • G.B. Rosenfeld Award, University of Toronto, 2017
Conferences: 
  • McRae, C. & Dubé, L. (2023). Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing. 2023 International Conference on Information Systems (ICIS). [forthcoming]
  • McRae, C. & Dubé, L. (2023). A machine learning approach for the prediction of individual and market level demand from retail loyalty program data: Analytic models and discussion of possible behavioral and business practice mechanisms. Association for Consumer Research (ACR) conference 2022. [forthcoming]
  • McRae, C., Nie, J.Y., & Dubé, L. (2022). Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec. 2022 IEEE International Conference on Big Data (Big Data). 4078-4086. 
  • McRae, C., Anosi, M.A., & Dubé, L. (2022). Tracing Digital Transformation Pathways from Subsistence Farming to Equitable and Sustainable Modern Society: Revisiting the eKutir ICT Platform-Enabled Ecosystem as an Interstitial Space. 2022 International Conference on Information Systems (ICIS). 8.
  • Dubé, L., Jha, S., Brown, S., Faik, I., London, T., Schillo, S., Annosi, M.C., Gandhi, A., Keogh, J., McRae, C., Ramezankhani, A., Moore, S. & Struben, S. (2021). Imagining Management Research in Human-Centered & Digital-Powered Convergence Science and Innovation. Academy of Management Annual Meeting Proceedings 2021. 
Back to top