Event
Market Research and Analysis of Competition
Tuesday, March 31, 2026 13:00to14:00
in-person @ Engine Seminar Room - FDA 3, 3450 University Street Montreal, Quebec H3A 0E8, CA

This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Date: Mar. 31th, 2026
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This event is part of a series of workshops, see the complete Winter 2026 schedule here!