Your BA is more than a degree - it's a story worth telling. In this interactive workshop, you'll learn how to present your experiences with confidence, create a LinkedIn profile that highlights your strengths and craft an elevator pitch that makes a lasting impression.

This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching using the DERWENT worldwide patent database. 

This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.

The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.

This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.