This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Dawn McKinnon will walk us through some of those resources using a new market research canvas tool.
Are you interested in applying to the MIF? Join us to learn about the application process and get all your questions answered in our informative (virtual) information session!
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Join our Business Model Canvas Clinic to refine your ideas and create a winning business plan with expert guidance and support. Turn your vision into a roadmap for success!
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.