
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.

This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.

This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.

This monthly meeting is a chance for you to harness the collective knowledge of the community and overcome your current hurdles in building your current or next big idea. Talk about projects, ideas, and start-ups. It's an opportunity to meet other members of our McGill community face-to-face and strengthen connections with one another.

This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.

Are you struggling to find a good routine with your supervisor? If so, you are not alone.

This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.