Go-to-Market (GTM) strategy is another key step in the startup journey. You may have created a Minimum Viable Product (MVP), and you might already have that essential first customer, but what about reaching the customers who do not know you yet? Where do you find them, and how can they find you? Getting this right can spell the difference between disaster and delight. The MIF has convened two three FOUR experts to speak on this topic:
Thursday, October 15, 2026 12:00to13:00
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Thursday, November 19, 2026 12:00to13:00
One word that comes up a lot in conversations with entrepreneurs is pivot. This refers to the common scenario where a major adjustment to the original plan needs to be made, and often very quickly. Generally these events are impossible to plan for, and typically fraught with risk. But are there ways to smooth the transition to new business models? Are there clear signposts that indicate a pivot needs to be made? And how can you be sure you have pivoted enough?
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