This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning.
Tuesday, March 3, 2026 16:00to17:00
Tuesday, March 3, 2026 16:00to17:30
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied during an exercise.
Learning outcomes:
- Explain the impact of an industry from a startup’s perspective.
- Apply the Five Forces Model.
- Develop strategies to perform your industry analysis.
Tuesday, March 10, 2026 13:00to14:00
The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.
Monday, March 16, 2026 17:00to19:00
This monthly meeting is a chance for you to harness the collective knowledge of the community and overcome your current hurdles in building your current or next big idea. Talk about projects, ideas, and start-ups. It's an opportunity to meet other members of our McGill community face-to-face and strengthen connections with one another.
Tuesday, March 17, 2026 12:00to14:00
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Tuesday, March 17, 2026 16:00to17:30
This workshop will demystify and explain the various forms of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets, and when they are used.
Tuesday, March 17, 2026 16:00to17:30
This workshop will demystify and explain the various forms of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets, and when they are used. We will then do some actual patent searching using the DERWENT worldwide patent database.
Thursday, March 19, 2026 12:00to13:00
There are many skills that new entrepreneurs need to develop as part of their journey: sales, marketing, management. The list is endless. But one skill that underpins so many others is negotiation. Whether it is closing a financing deal, securing a new customer, or making a hire, there is little in the world of startups that does not involve some form of negotiation.
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Tuesday, March 24, 2026 13:00to14:00
This workshop will demystif
Tuesday, March 31, 2026 13:00to14:00
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
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Tuesday, March 31, 2026 16:00to17:30
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Tuesday, March 31, 2026 16:00to17:30
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Thursday, April 9, 2026 17:00to18:00
Come to the info session and learn about the program benefits, application process and much more! Register Now!
Tuesday, April 14, 2026 16:00to17:30
In this workshop, you'll learn how venture capitalists (VCs) typically value an early-stage innovation-driven venture.
Tuesday, April 14, 2026 16:00to17:30
In this workshop, you'll learn how venture capitalists (VCs) typically value an early-stage innovation-driven venture. To do that we'll go through and give examples on how to forecast sales and how to set pricing, how to forecast expenses and how to figure out the amount of capital needed to finance your business. We'll also explore some of the more common sources of cash from both public institutions and private organisations.