The next application window of the MIF will open on September 25, 2026. This in-person session aims to explain the MIF program to potential applicants, and to provide an overview of the application process.

Go-to-Market (GTM) strategy is another key step in the startup journey. You may have created a Minimum Viable Product (MVP), and you might already have that essential first customer, but what about reaching the customers who do not know you yet? Where do you find them, and how can they find you? Getting this right can spell the difference between disaster and delight. The MIF has convened two three FOUR experts to speak on this topic:

One word that comes up a lot in conversations with entrepreneurs is pivot. This refers to the common scenario where a major adjustment to the original plan needs to be made, and often very quickly. Generally these events are impossible to plan for, and typically fraught with risk. But are there ways to smooth the transition to new business models? Are there clear signposts that indicate a pivot needs to be made? And how can you be sure you have pivoted enough?

In this workshop, you'll learn how venture capitalists (VCs) typically value an early-stage innovation-driven venture. To do that we'll go through and give examples on how to forecast sales and how to set pricing, how to forecast expenses and how to figure out the amount of capital needed to finance your business. We'll also explore some of the more common sources of cash from both public institutions and private organisations.

Now that you have a grasp on how much money you need, this workshop will focus on the "deal". You'll learn what a venture capital fund is, its structure and how they operate, and what venture capitalists (VCs) look for in an early-stage innovation-driven venture. You'll also learn about the typical elements of a term sheet in connection with equity investments and simple agreements for future equity (SAFEs), and caveats when raising money. Finally, we'll explain how a capitalization table works and finish off with a brief overview of minority shareholder rights.