This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
This workshop will demystif
Graduating is an exciting milestone but it also comes with new financial responsibilities. In this informative webinar, we’ll explore practical strategies to help you navigate your finances as you transition into the next phase of your life.
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.