This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Date: Oct. 7th, 2026
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Date: Oct. 21st, 2026
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
The Bensadoun School of Retail Management at McGill University is excited to invite university students across Canada to participate in the Fall 2026 Retail Innovation Challenge (RIC), powered by the SAQ.
McGill Engine Centre will close at 4:30PM on Wednesday, December 23, 2025, and will reopen on Monday, January 4, 2027.
Wishing everyone a restful holiday break.