This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
McGill Engine's Entrepreneurship-in-Action Speaker Series (EIASS) provides an opportunity to hear from entrepreneurs, accelerators, incubators, and investors about their experiences and offerings, and to network with them.
Speakers: Nicolas Westgate and Paul Albert Lebrun
Date: Mar 18th, 2025
Time: 6:00 – 7:30 pm ET
Location: McGill Engine Centre (FDA5)
McGill Engine's Entrepreneurship-in-Action Speaker Series (EIASS) provides an opportunity to hear from entrepreneurs, accelerators, incubators, and investors about their experiences and offerings, and to network with them.
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a market research canvas tool.
This project aims to create a reflective space for graduate students to explore and share their educational experiences through art.