Workshop #1 – Technological Innovation and Entrepreneurship 101
Jan. 14th, 12:00 - 1:00 pm, in-person @ FDA 3
This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.
Workshop #2 – Startup Law 101
Jan. 21st, 12:00 - 1:00 pm, in-person @ FDA 3
Led by a team of caseworkers from Compass Startup Legal Clinic, this workshop provides startup founders with a clear path through the legal landscape, offering insight on issues such as incorporation, governance, fundraising, and selecting the ideal legal structure.
Workshop #3 – Introduction to Industry Analysis
Jan. 28th, 12:00 - 1:00 pm, in-person @ FDA 3
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Workshop #4 – Foundations of IP and Patent Searching
Feb. 4th, 12:00 - 1:00 pm, in-person @ FDA 3
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching using the DERWENT worldwide patent database.
Workshop #5 – Market Research and Analysis of Competition
Feb. 11th, 12:00 - 1:00 pm, in-person @ FDA 3
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Workshop #6 – Customer Discovery
Feb. 18th, 12:00 - 1:00 pm, in-person @ FDA 3
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Workshop #1 – Technological Innovation and Entrepreneurship 101
Feb. 24th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.
Workshop #2 – Design Thinking Methodology
Mar. 10th, 1:00 - 2:00 pm, in-person @ FDA 3
The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.
Workshop #3 – Introduction to Industry Analysis
Mar. 17th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Workshop #4 – Foundations of IP and Patent Searching
Mar. 24th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching using the DERWENT worldwide patent database.
Workshop #5 – Market Research and Analysis of Competition
Mar. 31st, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Workshop #6 – Customer Discovery
Apr. 7th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.