Monica Ruffo

Title: 
Founder and CEO, Well Told Health
Degree(s): 

BCom'86

Biography: 

Monica is a serial entrepreneur known for her ability to lead, grow and inspire exceptionally effective and innovative companies.

In the three years after Monica took over as CEO of Lowe Roche in 2011, the agency more than tripled its client base and became one of the most awarded and talked about advertising agencies in the world, earning a podium win at Agency of Year in 2012 and shortlisted once again for AOY in 2013 and 2014. Lowe Roche also earned the 2014 distinction of ranking as one of the 25 smartest creative agencies in the world according to WARC.

Prior to Lowe Roche, Monica co-founded and built Amuse, an agency that was acquired three years later by Interpublic Group and merged with Lowe Roche.

Monica began her career at Cossette where she quickly became Cossette’s youngest partner and member of the Executive Management team. During this time, she was repeatedly on the “Top 30 under 30 in advertising” list and Jay Conger used one of her presentations as an example in his New York Times best seller entitled The necessary art of persuasion. She was also quoted in an article on leadership published in the Harvard Business Review.

A few years ago, at the height of her career, her life took an unexpected turn when she was diagnosed with a very aggressive form of breast cancer. Throughout her 15 months of cancer treatment, she put her passion for health and wellness to work on herself, researching every aspect of her lifestyle and treatment options. As a result, she fared extremely well and uncovered what she felt was a huge gap in the market. The more digging she did, the more she realized that most “natural” health products are not natural at all; they are riddled with synthetics, fillers and isolates, and most consumers have no idea what they are putting into their bodies or even why.

As she continued her quest, she successfully completed a Certificate in Plant-Based Nutrition from Cornell University and decided to found a new venture: Well Told Health, a USDA Organic Certified Apothecary.

Monica’s unique entrepreneurial background, combined with her knowledge of natural health and nutrition and her experience working with global brands on award-winning campaigns perfectly position her to be a unique leader for a highly disruptive company.

Specialization by geographical area: 
Toronto
Group: 
Desautels Global Experts
Stream: 
Entrepreneurship
Leadership
Marketing