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Clarice Zhao

Title: 
Assistant Professor, Marketing
Clarice Zhao
Contact Information
Email address: 
clarice.zhao [at] mcgill.ca
Alternate email address: 
danielle.himbeault [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada  H3A 1G5

Degree(s): 
  • PhD, Quantitative Marketing, University of Toronto, Canada
  • MA, Economics, University of British Columbia, Canada
  • BA, Economics, Southwestern University of Finance and Economics, China
Area(s): 
Marketing
Office: 
333
Biography: 

Clarice Zhao is an Assistant Professor in marketing at Desautels Faculty of Management, McGill University. She received her Ph.D. in quantitative marketing from University of Toronto. Her research focuses on platform design and demand estimation, specifically in the context of digital media products and consumer-packaged goods.

Courses: 

MGCR352 Principles of Marketing

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Big Data & Machine Learning
Consumer Decision Making
Digital Platforms
Marketing/Consumer Analytics
Retailing
Statistical Methodology
Selected publications: 

“Integrating Neuro-Psychological Habit Research into Consumer Choice Models” with Ryan Webb, Jessica Fong, Peter Landry, Julia Levine, Alex Steiny Wellsjo, Olivia Natan, Asaf Mazar, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Mark Bouton, Wendy Wood, and Colin Camerer. 2025. International Journal of Research in Marketing. DOI: 10.1016/j.ijresmar.2025.10.002

“Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market” with Xiaolin Li and Mengze Shi. 2025. Management Science. DOI: 10.1287/mnsc.2023.01566

“A Neural Autopilot Theory of Habit: Evidence from Consumer Purchases and Social Media Use” with Colin Camerer and Yixin Xin. 2024. Journal of the Experimental Analysis of Behavior 121(1): 108–122. DOI: 10.1002/jeab.897

Awards, honours, and fellowships: 

Grants:

Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant (2025–2027, PI): on Binge-watching vs. rewatching.
Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Grant (2025–2030, collaborator) on Belief updating dynamics.

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