INSY 448. Text and Social Media Analytics.
Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2026
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Winter 2026 in Visual Schedule Builder.
Description
The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to
capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
- Prerequisite(s): MGCR 331, INSY 336 or permission of the instructor and approval of the BCom ProgramOffice.
- Restriction(s): Open only to U2 and U3 students.
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RETL 409. Digitization of Retailing.
Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.
Description
Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.
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RETL 613. Digital Retailing Models.
Credits: 3
Offered by: Management (Graduate Studies)
Terms offered: Fall 2025
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Fall 2025 in Visual Schedule Builder.
Description
The role of IT in acquiring retail consumers, digital business models, emergent technologies in e-Business, and various IT-enabled innovations including digital
platforms, and online community business models.
- Restrictions: Open only to Master's students within the Desautels Faculty of Management
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