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Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management, The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Link(s): 
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448 Text & Social Media Analytics 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 653 Analytics for Dig Bus Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 669 Text Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 670 Social Media Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Current research: 

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “Synergies and Contracts in an Online Advertising Supply Chain”, being revised for Production and Operations Management.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “Dynamic Optimization of Complimentary Multi-Channel Advertising Campaigns”, being revised for Management Science.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “The Effect of Organizational Design on Exploiting Complementarities”, preparing for a fresh submission.

Yoo, Changseung, Warut Khern-am-nuai, Jitsama Tanlamai, and Yossiri Adulyasak. “Haters Gonna Hate? How Removing Downvote Option Impacts Discussion Culture in an Online Forum”, preparing for a fresh submission.

Malladi, Vishwakant, Abhishek Roy, and Changseung Yoo. “Seeking the Value in Leftovers: An Analysis of the Procurement and Pricing Decisions Involving Liquidations”, work in progress.

Yoo, Changseung and Eunae Yoo. “Social Media for Humanitarian Operations”, work in progress.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “On the Challenges of Detecting Complementarities in a Structural Model”, work in progress.

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