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Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management | On Leave
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management, The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Link(s): 
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448. Text and Social Media Analytics.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Winter 2026
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Description

The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
  • Prerequisite(s): MGCR 331, INSY 336 or permission of the instructor and approval of the BCom ProgramOffice.
  • Restriction(s): Open only to U2 and U3 students.

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RETL 409. Digitization of Retailing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.
  • Prerequisite: MGCR 352

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RETL 613. Digital Retailing Models.

Credits: 3
Offered by: Management (Graduate Studies)
Terms offered: Fall 2025
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Description

The role of IT in acquiring retail consumers, digital business models, emergent technologies in e-Business, and various IT-enabled innovations including digital platforms, and online community business models.
  • Restrictions: Open only to Master's students within the Desautels Faculty of Management

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Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Selected publications: 

Yoo, C., Yoo, E., Yan, L., Pedraza-Martinez, A., 2024, “Speak with One Voice? Examining Content Coordination and Social Media Engagement during Disasters”, Information Systems Research, 35(2), 551-569.
Finalist in the 2023 POMS Humanitarian Operations & Crisis Management Best Paper Competition.
Media coverage: The Conversation Canada, PreventionWeb (UNDRR)

Awards, honours, and fellowships: 

2023: Finalist in the POMS HOCM Best Paper Competition

2023: MMR Teaching Award, McGill University

2019: MMA Teaching Award, McGill University

2017: Fred Moore Assistant Instructor Award, The University of Texas at Austin

2024: SSHRC Connection Grant

2023: Desautels Research Events Grant

2022: FRQSC New Academics Grant

2020: Internal SSHRC Grant

2019: The Institute for Data Valorisation (IVADO) Startup Research Grant

2018: McGill University Startup Grant

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