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Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management, The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Link(s): 
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448 Text & Social Media Analytics 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 409 Digitization of Retailing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 613 Digital Retailing Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 653 Analytics for Dig Bus Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 669 Text Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

INSY 670 Social Media Analytics 1.5 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Selected publications: 

Yoo, Changseung, Eunae Yoo, Lu (Lucy) Yan, Alfonso J. Pedraza-Martinez. (2023) “Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters”, Information Systems Research (Forthcoming). Available at SSRN: https://papers.ssrn.com/abstract=4037523
Finalist in the 2023 POMS Humanitarian Operations & Crisis Management Best Paper Competition

Awards, honours, and fellowships: 

2023: Finalist in the POMS HOCM Best Paper Competition

2023: MMR Teaching Award, McGill University

2019: MMA Teaching Award, McGill University

2017: Fred Moore Assistant Instructor Award, The University of Texas at Austin

2017: First Place in the IROM Doctoral Research Symposium, The University of Texas at Austin

2014: Bonham Fund Fellowship, The University of Texas at Austin

2012: William W. and Ruth F. Cooper Fellowship, The University of Texas at Austin

2012: McCombs School of Business Dean’s Fellowship, The University of Texas at Austin

2022: FRQSC New Academics Grant

2020: Internal SSHRC Grant

2019: The Institute for Data Valorisation (IVADO) Startup Research Grant, with Nathan Yang (principal investigator), Laurent Charlin, and Saibal Ray

2018: McGill University Startup Grant

Current research: 

Yoo, Changseung, Warut Khern-am-nuai, Jitsama Tanlamai, and Yossiri Adulyasak. “Haters Gonna Hate? How Removing Downvote Option Impacts Discussion Culture in an Online Forum”, working paper. Available at SSRN: https://papers.ssrn.com/abstract=3838762
Proceedings of the 41st International Conference on Information Systems (ICIS), December 2020.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “Synergies and Contracts in an Online Advertising Supply Chain”, working paper.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “The Effect of Organizational Design on Exploiting Complementarities”, working paper.

Yoo, Eunae, Changseung Yoo, Lucy Yan, and Alfonso Pedraza-Martinez. “Social Media Strategies and Donations During Disasters”, work in progress.

Tao, Yanda, Changseung Yoo, and Animesh Animesh. "AI Plus Other Technologies? The Impact of Generative AI and Creativity Support Systems on Individual Creativity", work in progress.
Accepted for Presentation at International Conference on Information Systems (ICIS) 2023 Conference

Tao, Yanda, Changseung Yoo, and Animesh Animesh. "Do People Really Care? The Impact of Companies’ Sustainable Behavior on Social Media Engagement", work in progress.

Barua, Anitesh, Genaro J. Gutiérrez, and Changseung Yoo. “On the Challenges of Detecting Complementarities in a Structural Model”, work in progress.

Malladi, Vishwakant, Abhishek Roy, and Changseung Yoo. “Seeking the Value in Leftovers: An Analysis of the Procurement and Pricing Decisions Involving Liquidations”, work in progress.

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