Animesh Animesh

Associate Professor and Area Coordinator, Information Systems
Animesh Animesh
Contact Information
Email address: 
animesh.animesh [at]
Alternate email address: 
lijuan.xue2 [at]

Bronfman Building [Map]
1001 rue Sherbrooke Ouest, Room 566
Montreal, Quebec
H3A 1G5


PhD, R.H. Smith School of Business, University of Maryland, USA
Masters in Information Systems Management (MISM), Carnegie Mellon University, USA
Bachelors in Business Studies (BBS), College of Business Studies, University of Delhi, India

Information Systems
Teaching areas: 

Information Systems
Database Management
Systems Analysis and Design
Economics of Information Technology


Professor Animesh joined the Faculty of Management in 2007. He received his doctorate in Information Systems from R. H. Smith School of Business, University of Maryland and holds an Masters in Information Systems Management from Carnegie Mellon University. He has a Bachelors in Business Studies from Delhi University.

Professor Animesh’s research primarily examines the impact of Internet technologies and electronic commerce. Currently, he is working on the following areas: Impact of online advertising on consumers and firms, impact of virtual world features on consumer experiences and behavior, impact of online social media on information diffusion, and impact of computer supported coordination systems on user productivity and satisfaction. His research has been published in top journals, such as Information Systems Research, MIS Quarterly, and Marketing Science. He has presented research papers at premier peer-reviewed academic conferences including International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST), Workshop on Information Technology and Systems (WITS), and Americas Conference on Information Systems (AMCIS). His teaching interests include Information Systems Management, Database Management, and electronic commerce.

Areas of expertise: 
  • Impact of Internet technologies and electronic commerce on consumer behavior, firm strategy, market outcomes.
  • Online advertising
  • Virtual world
  • Online social media, social networks and crowdsourcing
  • information search and diffusion
  • Computer supported coordination systems
Curriculum vitae: 
Tenured & Tenure Track
Research areas: 
Business Value of IT
Consumer Behaviour
Helping Canadian Business
Helping Quebec Business
IT in Healthcare
Social Media
Technology & Innovation
Selected publications: 

Papers in Peer-Reviewed Journals

Chung, S., Animesh, A., Han, K. and Pinsonneault, A. 2020. Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Information Systems Research, 31(1), 258-285.

Chung, S., Animesh, A., Han, K. and Pinsonneault, A. 2019. Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty. Information Systems Research, 30(3), 1073-1097.

Oh, H., Animesh, A. and Pinsonneault, A. 2015. Free vs. For a Fee: The Impact of Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media. MIS Quarterly 40(1), 31-56.

Mishra S., Modi S., and A. Animesh. 2013. The Relationship between Information Technology Capability, Inventory Efficiency, and Shareholder Wealth: A Firm-Level Empirical Analysis. Journal of Operations Management 31(6), 298-312.

Yang, S., Lim, J., Oh, W., Animesh, A., and Pinsonneault, A. 2012. Using Real Options to Investigate the Market Value of Virtual World Businesses. Information System Research, 23(3), 1011-1029.

Animesh, A., Viswanathan, S., and Agarwal, R. 2011. Competing “Creatively” in Sponsored Search Markets: The Impact of Rank, Unique Selling Proposition, and Competition on the Effectiveness of Sponsored Search Listings. Information System Research, 22(1), 153-169

Animesh, A., Pinsonneault, A., Yang, S., and Oh, W. 2011. An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products, MIS Quarterly, 35 (3), 789-810

Yin, S., Ray, S., Gurnani, H., and Animesh, A. 2010. Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications. Marketing Science, 29(3), 540-560.

Animesh, A., Ramachandran, V., and Viswanathan, S. 2010. Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation. Information Systems Research, 21(1), 190-201.

Agarwal, R., Animesh, A., and Prasad, K. 2009. Social Interactions and the 'Digital Divide': Explaining Regional Variations in Internet Use. Information Systems Research, 20 (2), 277- 294.

Books and Edited Volumes


Chapters in Books

Agarwal, R., Viswanathan, S., and Animesh A. (to appear). The “New” World of Negotiating: Interactions Mediated by Information Technology in B. Goldman & D.L. Shapiro (Eds.), The Psychology of Negotiation in the 21st Century: Frontiers Series of the Society for Industrial and Organizational Psychology. New York:

Awards, honours, and fellowships: 


2017-2020: Desautels Faculty Scholar Award

2014-2017: Desautels Faculty Scholar Award

2011-2014: Desautels Faculty Scholar Award

2000: Alumni Scholarship for academic achievement, Carnegie Mellon University.


2002-2004: Dean’s Summer Research Fellowship, R.H. Smith School of Business


FQRSC Grant to design, develop, and evaluate an Online Communication Tool for Group Discussions

SSHRC Grant (Co-PI: Alain Pinsonneault) to examine Online Advertising

Faculty of Management (McGill University) grant for examining Impact of Information technology enabled Markets

FQRSC Team Grant of to examine challenges in maximizing the value of Information Technology (Role in the team: Collaborator)

2005: NET Institute Summer 2005 Grant for “Quality Uncertainty and Adverse Selection in Sponsored Search Markets”.

2005: Jacob K. Goldhaber Travel Grant, University of Maryland

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