Louis Gialloreto

Associate Professor (Teaching) Post-Retirement, Marketing; Mini-MBA Director at the McGill Executive Institute; Executive Director, Executive Programs
Louis Gialloreto
Contact Information
Email address: 
louis.gialloreto [at] mcgill.ca
Alternate email address: 
nicoleta.anton [at] mcgill.ca

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


LLM, McGill University, Canada
MBA, McGill University, Canada
BA, Law, Carleton University, Canada
BA, International Business and Politics, University of Western Ontario, Canada


Louis Gialloreto is the Mini-MBA Director at the McGill Executive Institute as well as a Faculty Lecturer in the Faculty of Management and Adjunct Professor in the Faculty of Law. He is also a Module Director for the McGill HEC EMBA in addition to directing numerous executive learning programs at home and abroad.

A Faculty lecturer in the Faculty of Management for over 25 years, Louis Gialloreto has taught at the undergraduate, graduate, continuing education and executive training levels. He has also been a Lecturer in the Law Faculty at McGill and is a visiting lecturer at a variety of institutions in North America and Europe, in addition to being a frequent speaker and panel chairman at conferences worldwide. He has also been involved in several SSHRC Research projects in a variety of legal and commercial subject areas.

Louis Gialloreto is the author of over 40 published articles, several book chapters and a book entitled Strategic Airline Management - The Global War Begins (1988), translated into Japanese in 1991. Louis has also served as a member of the Editorial Board for the Journal of Air Transport Management (London, UK), and as a contributor to a variety of marketing and aviation publications in addition to serving on the Air Transport Economics & Forecasting Committee, US Transportation Research Board, and the US National Research Council.

Mr. Gialloreto has twenty years of professional corporate experience in a variety of positions with both regional and major airlines, tour wholesalers, financial services and in management consultancy. During ten years at Air Canada, he held a variety of management jobs culminating in a senior marketing post. Louis is also President of Stowe & Breton Consulting Ltd. He holds several professional designations including being a Member of the Royal Aeronautical Society (MRAeS).He also has served on several Boards.

CAS Professoriate
Selected publications: 

Papers in Peer-Reviewed Journals

“Air Canada’s Fragmenting Brands?, November, 2002. Aviation Strategy, London UK.
“The New Air Canada- The Real Prospects”, March 2001, Aviation Strategy, London UK.
“CRM- The Battle for Customer Retention”, February 2001, Aviation Strategy , London, UK.
“Can Air Canada Leverage Its Virtual Monopoly? , September, 2000. Aviation Strategy, London UK.

Books and Edited Volumes


Chapters in Books


Awards, honours, and fellowships: 


2003-2004: Co-winner of MBA Best Teacher Award, McGill University.
2002-2003: McGill Graduate Management Distinguished Teaching Award, McGill University.
2002: Best Teacher Award (MBA), McGill University.
2000-2001: McGill Graduate Management Distinguished Teaching Award, McGill University.
1999: AQTR “Prix du Congrès Annuel” for best paper presented.





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