Hyunji So

Title: 
Assistant Professor, Information Systems
Hyunji So
Contact Information
Phone: 
514-398-8537
Email address: 
hyunji.so [at] mcgill.ca
Alternate email address: 
rola.zoayter [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D. in Management Engineering, Korea Advanced Institute of Science and Technology  (2020)

MS. in Management Engineering,  Korea Advanced Institute of Science and Technology (2015)

BS in Biochemical Engineering, Korea Advanced Institute of Science and Technology (2013)

 

Area(s): 
Information Systems
Office: 
513
Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Big Data & Machine Learning
Data Analytics
Digital Markets
Digital Platforms
Online Advertising
Social Networks
Selected publications: 

Kwon, H. E., So, H., Han, S.P. and Oh, W. (2016). “Excessive dependence on mobile social apps: A rational addiction perspective”, Information System Research, 27(4), 919-939

Conferences: 

So, H. and Oh, W. (2018). “Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting,” to appear in Proceedings of the 38th International Conference on Information Systems (ICIS), San Francisco, CA.

So, H., M. Xin, A. Animesh and W. Oh (2018), “The Economics of “One-For-All” Online Access: Effects of Social Logins on Purchase Behaviors and Targeted Responses in Online Retail Markets,” INFORMS Conference on Information Systems and Technology (CIST), Best Paper Nomination, Phoenix, AZ, Nov. 2018.

So, H., M. Xin, A. Animesh and W. Oh (2017), “When Logins Go Social: Effects on Purchase Behaviors and Targeted Responses in Online Markets,” Workshop on Information Systems and Economics (WISE), Seoul, Korea, Dec. 2017.

So, H., Hong, J., Han, S. P. and Oh, W. (2016). “Conflict between Two Selves: Mobile Temptation and Self-Control through Precommitment,” Proceedings of the 37th International Conference on Information Systems (ICIS), Dublin, Ireland.

So, H., Oh, W., Kim, M. and Park, S. (2015). “The Pursuit of Conversion: Effects of Mediating Channels on Product Choices and Purchase Propensities in Social Commerce Platforms,” Proceedings of the 36th International Conference on Information Systems (ICIS), Fort Worth, TX, Dec. 2015.

Kwon, H. E., So, H., Han, S. P. and Oh, W. (2014). “Nature or Nurture? An Analysis of Rational Addiction to Mobile Social Applications,” Proceedings of the 35th International Conference on Information Systems (ICIS), Auckland, New Zealand.

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