Fuxuan Jia
Title:
PhD Student, Marketing
Area(s):
Marketing
Link(s):
Group:
PhD Student
Research areas:
Big Data
Creativity
Human-AI interaction
Social Media
Awards, honours, and fellowships:
UNSW Business School — Dean’s List for Academic Excellence (Postgraduate)
Conferences:
- Jia, F.; Chen, T.; Liang, C.; Cha, E.; Park, J.; Kwon, J. (2024). “Unhealthy and Healthy Choices: Exploring the Impact of Food Visuals on Social Media Engagement in the Grocery Industry.” 46th INFORMS Marketing Science Conference, June 2024.
- Jia, F.; Chan, K. W.; Baumann, C. (2024). “Effectiveness of Necro-Advertising in Ethical Fashion Engagement.” 46th INFORMS Marketing Science Conference, June 2024.
