Doreen Arbel

Title: 
Desautels Global Expert; Senior-Vice President Marketing Lancôme (L’Oreal USA)
Degree(s): 

BCom'98

Biography: 

Doreen Arbel has strong beauty industry expertise consisting of over 20 years of Global and Local brand management within Luxury and Mass Consumer brands. She has a proven track record of building strategic roadmaps with successful product pipeline and breakthrough consumer journey relevant launch plans. She is people focused with expertise in inspiring and building high performing teams.

After obtaining her Bachelor of Commerce from McGill University in 1998, she started her career in Advertising. She then moved over to a Brand Marketing focused role and found her true passion. She has been with L'Oreal since 2002 and has worked on brands such as Garnier, Maybelline, Armani Beauty and Lancôme.

Since August 2014, Doreen has been the Senior Vice-President of Marketing for Lancôme USA and has propelled the brand to achieve #2 position within the Prestige Beauty US market.

She’s worked in various countries including Canada, France, and the US. She currently lives in Brooklyn, New York with her husband and her two young daughters.

Specialization by geographical area: 
New York
Group: 
Desautels Global Experts
Stream: 
Marketing
Strategy