Bruce Doré

Title: 
Assistant Professor, Marketing
Bruce Doré
Contact Information
Email address: 
bruce.dore [at] mcgill.ca
Alternate email address: 
nicoleta.anton [at] mcgill.ca
Address: 

1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Psychology, Columbia University
B.Sc., Psychology, University of Guelph

Area(s): 
Marketing
Biography: 

Bruce Doré is an Assistant Professor in Marketing at the Desautels Faculty of Management. Bruce’s research examines social influence, emotion, and the spread of ideas and behaviours. This work combines large-scale observational studies and experiments with functional neuroimaging and natural language processing techniques that give insight into underlying mechanisms. Current lines of work focus on predicting the success of persuasive messages using behavioural and brain data, with particular emphasis on what makes health messaging and healthcare service advertising effective.

 

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Consumer Neuroscience
Emotions
Marketing Communications
Social Influence

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