Bruce Doré
PhD, Columbia University
BSc, University of Guelph
Bruce Doré is an Assistant Professor in Marketing at the Desautels Faculty of Management and director of the Affective Mechanisms Lab at McGill. Prof Doré's research focuses on understanding how ideas and emotions spread, using tools from marketing, behavioral science, and neuroscience. This work combines social-behavioral experiments with functional neuroimaging, natural language processing, and computational modelling to better understand the mechanisms that drive impactful communication and consumer word of mouth. Before joining the faculty at Desautels, Prof Doré was a postdoctoral researcher at the University of Pennsylvania.
Grants
2022 - 2024 Social Sciences and Humanities Research Council of Canada (SSHRC) Department of National Defence Research Initiative (DNDRI) Supplement. Role: PI
2021 - 2022 Natural Sciences and Engineering Research Council of Canada (NSERC) Discovery Launch Supplement for Early Career Researchers. Role: PI
2021 - 2026 Natural Sciences and Engineering Research Council of Canada (NSERC) Discovery Grant. Components of human decisions to share information. Role: PI
2021 - 2025 Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Grant. Why do emotions spread quickly through social networks? Mechanisms that underlie the 'viral' spread of emotional content. Role: PI
2021- 2023 McGill Healthy Brains, Healthy Lives (HBHL) New Recruit Startup Supplement. Neural mechanisms of effective mental health messaging. Role: PI
2017-2018 UPenn NIH-FDA Tobacco Center of Regulatory Science (TCORS) Pilot Project Funding Opportunity. Neural predictors of successful graphic anti-smoking media. Role: Co-PI
