Brian Fetherstonhaugh

Title: 
Chairman & Chief Executive Officer, OgilvyOne Worldwide
Degree(s): 

BCom'79

Biography: 

As Chairman & CEO of OgilvyOne Worldwide, Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Coca-Cola, IKEA, Unilever, and Nestlé.

Today, Brian leads OgilvyOne Worldwide, the digital marketing and consulting arm of Ogilvy & Mather, with more than 5,000 employees in over 100 offices in 68 cities covering 38 countries. OgilvyOne is at the forefront of the digital revolution, rated as one of the leading digital agencies in the world.

Brian is passionate about digital transformation and how it affects talent. He is a frequent lecturer at distinguished institutions including Yale, Harvard, MIT Sloan School, Columbia, and McGill.

Born and raised in Montreal, Brian graduated from the McGill University business school. For over 15 years he has been a Board Member for Goodwill Industries, a not-for-profit organization, for the Toronto, New York and Worldwide Boards. Brian plays hockey every Sunday night and plays guitar and harmonica for a rock band called Plan B.

Brian’s book on career strategy, THE LONG VIEW: Career Strategies to Start Strong, Reach High, and Go Far, is the winner of the 2016 Best Book Award in the "Business: Careers" category. The book is published by Diversion Books, and is available now.

Specialization by geographical area: 
New York
Group: 
Desautels Global Experts
Stream: 
Leadership
Marketing
Strategy