Brian Athaide

Desautels Global Expert; Former Chief Executive Officer – The Green Organic Dutchman
Brian Athaide



Brian Athaide is the former Chief Executive Officer of the Green Organic Dutchman Holdings Ltd, the leading global organic cannabis company, with operations focused on medical cannabis markets in Canada, Europe, the Caribbean and Latin America and the Canadian adult-use market. Previously the CFO at Andrew Peller Limited, the largest publicly traded wine producer in Canada, he led a team of 60 Finance/Accounting/HR and IT professionals, helping enable faster top and bottom line growth and significant value creation.

Brian also spent 25 years at Procter & Gamble (P&G) moving through successively larger Finance positions across 8 countries, culminating as the CFO of a multi-billion dollar business in Russia, Ukraine and Central Asia. He has proven significant Consumer Products experience in North America, Europe, Asia, and Latin America leading M&A deals, developing corporate strategy, managing foreign exchange devaluations, banking crisis, economic and political turmoil and high market volatility. Through all of these experiences, he has managed to successfully turn each crisis into an opportunity to win and enable his companies to come out even stronger.

Brian graduated with a Bachelor of Commerce with concentrations in Finance and Marketing from McGill University in 1989.

Specialization by geographical area: 
Desautels Global Experts
Business Development


For more information about our Desautels Global Experts, please contact:

lynn.mark [at] (Lynn Mark)
Manager, Alumni Programs

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