A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.
A key method for highly-successful people A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.
Authors: Jiao, Y., Jo, M.S., Sarigollu, E. Publication: Journal of Organizational Computing and Electronic Commerce Abstract:
According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.
Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?
Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L. Publication: Neuroscience & Biobehavioral Reviews Abstract:
Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.
Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors
Authors: Ertza, M., Karakasb, F., Sarigöllü, E. Publication: Journal of Business Research Abstract:
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Authors: Han, D., Duhachek, A., Agrawal, N. Publication: Journal of Consumer Research Abstract:
Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada
Authors: Igami, M., Yang, N. Publication: Quantitative Economics Abstract:
Authors: Jha, S.K., Pinsonneault, A., Dubé, L. Publications: MIS Quarterly: Management Information Systems Abstract:
Authors: Han, D., Duhachek, A., and Rucker, D.D. Publication: Journal of Consumer Psychology
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
Authors: Kolsarici, C. and Vakratsas, D. Publication: Management Science
Richard Pagé managed to stand out among his fellow alumni graduating from McGill’s School of Continuing Studies with the class of 2015. How did he do it? By posting the following update on LinkedIn: “Today is the day that I obtain my Graduate Certificate in Marketing from McGill University School of Continuing Studies.” Read more on The Next Page, the School of Continuing Studies' newsletter.
Shareholder value implications of service failures in triads: The case of customer information security breaches
Authors: Modi, S.B., Wiles, M.A., Mishra, S. Publication: Journal of Operations Management, forthcoming