A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.
Authors: Fahri Karakas and Emine Sarigöllü
Publication: Journal of Business Ethics, Forthcoming
“We are drowning in information and starving for knowledge”
On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.
A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.
A key method for highly-successful people
A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.
According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.
Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.
Publication: Neuroscience & Biobehavioral Reviews
Authors: Ertza, M., Karakasb, F., Sarigöllü, E.
Publication: Journal of Business Research
Authors: Han, D., Duhachek, A., Agrawal, N.
Publication: Journal of Consumer Research
Authors: Trivedi, M., Gauri, D.K., Yu, M.
Publication: Management Science
Authors: Igami, M., Yang, N.
Publication: Quantitative Economics