Marketing

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Classified as: DaHee Han, Marketing
Published on: 7 Jul 2017

Authors: Fahri Karakas and Emine Sarigöllü

Publication: Journal of Business Ethics, Forthcoming

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Classified as: Emine Sarigollu, Marketing
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Published on: 26 Jun 2017

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.

Classified as: Marketing, PhD Program, Demetrios Vakratsas, Empirical & Theoretical Symposium
Published on: 1 Jun 2017

Authors: Frederick Stapenhurst, Fahri Karakas, Emine Sarigöllü, Myung-Soo Jo & Rasheed Draman

Publication: Canadian Foreign Policy, Vol 23, No. 1, 2017

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Classified as: Marketing, Emine Sarigollu
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Published on: 20 Apr 2017

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Classified as: Marketing, DaHee Han
Published on: 24 Mar 2017

A key method for highly-successful people

A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.

Classified as: Marketing, nathan yang
Published on: 14 Mar 2017

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication: Journal of Organizational Computing and Electronic Commerce 

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Classified as: Marketing, Emine Sarigollu, Myung-Soo Jo
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Published on: 10 Feb 2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Classified as: Marketing, Saurabh Mishra
Published on: 9 Feb 2017

AuthorsMollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.

PublicationNeuroscience & Biobehavioral Reviews

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Classified as: Marketing, Laurette Dube
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Published on: 25 Jan 2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Classified as: Marketing, Demetrios Vakratsas
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Published on: 19 Jan 2017

AuthorsErtza, M., Karakasb, F., Sarigöllü, E. 

Publication: Journal of Business Research

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Classified as: Marketing, Emine Sarigollu
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Published on: 24 Oct 2016

Authors: Han, D., Duhachek, A., Agrawal, N. 

Publication: Journal of Consumer Research 

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Classified as: Marketing, DaHee Han
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Published on: 6 Oct 2016

Authors: Trivedi, M., Gauri, D.K., Yu, M. 

Publication: Management Science 

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Classified as: Marketing, Yu Ma
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Published on: 6 Oct 2016

AuthorsIgami, M., Yang, N.

Publication: Quantitative Economics 

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Classified as: Marketing, nathan yang
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Published on: 8 Aug 2016

AuthorsJha, S.K., Pinsonneault, A.Dubé, L.

PublicationsMIS Quarterly: Management Information Systems

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Classified as: Marketing, Laurette Dube, Alain Pinsonneault, Information Systems
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Published on: 22 Jun 2016

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