The price of groceries is going up, and it’s fuelling demand for discount grocers. At stores like the ultra-discount chain Liquidation Marie, prices can be as much as 50% lower than they are at big...
Black Friday and Boxing Day are marketed as single‑day events with dramatic price drops, yet the reality is that these sales now stretch well beyond one day. These events have slowly transformed...
Concertgoers are increasingly facing a seemingly impossible battle for tickets, often losing out to resellers who quickly inflate prices. Marketing and analytics professor Vivek Astvansh argues...
Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a...
Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia
Publication: Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023
Abstract:
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