/continuingstudiesCategory: School of Continuing Studies
Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant
Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant
The world needs to see that Japan can stage a safe Olympics, the country's prime minister told sports officials on Tuesday, July 20 ahead of the Tokyo Games. Tens of thousands of athletes,...
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: Marketing Intelligence and Planning, ForthcomingAbstract: