Marketing

Professor Doré awarded 2021 NSERC Discovery Grant

Published: 22Jul2021

Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

Published: 22Jul2021

Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant

Expert: Tokyo 2020 Olympics

Published: 21Jul2021

The world needs to see that Japan can stage a safe Olympics, the country's prime minister told sports officials on Tuesday, July 20 ahead of the Tokyo Games. Tens of thousands of athletes,...

A multi-category demand model incorporating inter-product proximity

Published: 16Jun2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

The Dual Impact of Product Line Length on Consumer Choice

Published: 16Jun2021

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...

Factors affecting customer satisfaction on online shopping holiday

Published: 24Mar2021

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: Marketing Intelligence and Planning, ForthcomingAbstract:

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