Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a...
Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia
Publication: Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023
Abstract:
Professor Vivek Astvansh
Kelley School of Business, Indiana University (IU) Bloomington
Does Geopolitical Risk Stifle Firm-Level Innovation?/desautelsCategory: Desautels Faculty of Management
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