Demetrios Vakratsas

Desautels’ event highlights innovative research and recognizes scholars

Published: 20May2022

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. ...

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Published: 31Mar2022

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales...

The Impact of Advertising Creative Strategy on Advertising Elasticity

Published: 16Mar2022

Authors: Filippo Dall'Olio and Demetrios Vakratsas Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022 Abstract:

The Dual Impact of Product Line Length on Consumer Choice

Published: 16Jun2021

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...

Desautels research reveals cross-media synergy

Published: 3Feb2020

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China. Read more

Synergistic, Antagonistic, and Asymmetric Media Interactions

Published: 28Sep2018

Authors: Ceren Kolsarici, and Demetrios Vakratsas Publication: Journal of Advertising, Vol. 47, No. 3, 2018

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Published: 27Sep2018

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov Publication: Marketing Letters, Vol. 29, No. 3, September 2018

2017 SSHRC Connection Grant

Published: 19Jan2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing...

Laundry & lattés: Hybrid spaces and beautiful business friendships

Published: 22Sep2014

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers...

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