Marketing these days is often based not on what is in a product, but rather on what it doesn’t contain. Labels scream no cholesterol, no trans fats, no gluten, no BPA, no phthalates, no parabens...
“The customer is always right,” is a time-honoured adage in marketing. It holds true even if the customer is wrong. If the customer does not want “artificial” preservatives” in food, industry will...
Since the late 1940s, so-called “subtherapeutic” doses of antibiotics have been routinely added to animal feed to prevent disease and to increase feed efficiency. Exactly why animals put on weight...
Shrek the friendly ogre delighted audiences in the 2010 movie hit “Shrek Forever After.” But for fast food giant McDonald’s, Shrek turned out to be a nightmare. As a cross promotional feature, the...
These days an array of books, magazines, websites and numerous bloggers promote a variety of flakey “detox” schemes. Our pal Vani believes in a concoction made from celery, cilantro, cucumber,...
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