Coopérathon, one of the world's largest open innovation initiatives is underway! Meet Margaux and Jean-François on October 4th to find out more about Coopérathon and get your questions answered! ...
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas....
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining...
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research./engineCategory:...
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets./engineCategory: School of...
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