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Information Session
During this panel discussion, we will bring together four leading women marketers from different backgrounds and industries to share their perspectives on what is working in digital marketing and what we can expect in the future.
Information Session
During this event, we will explore the new digital media landscape, including trends, challenges and opportunities for digital marketing managers who want to carve out a career in this fast-growing field.
The Future of Digital Marketing: A Conversation with Leaders From Across Sectors
During this panel discussion with leading digital marketers, we will explore the future of digital marketing and advertising.
Online Information Session
Wondering if a McGill Professional Development Certificate is for you? Get answers from our on-demand info session and learn about topics offered, delivery method, our approach to learning and teaching, tuition fees and how to apply. Plus, hear from actual students who will talk about their experience and how the program they chose helped them achieve their professional aims.
Watch the Session (Passcode: zZB3D32U)
The non-credit Professional Development Certificate in Digital Marketing and Advertising is designed to equip participants with the most in-demand digital marketing knowledge and skills required to stay competitive in today’s business environment. Focus is placed on digital marketing fundamentals, content marketing and visual content creation, paid search and social advertising, digital marketing tools and technologies, and the application of leading-edge digital marketing strategies to achieve business objectives.
This program is offered in English and must be completed within 2 years.
Applicants must hold:
- A Bachelor’s degree in any discipline.
Applicants without a Bachelor’s degree must have a minimum of two years of relevant professional experience and must submit:
- A Curriculum Vitae (CV)
- A copy of transcripts of the highest level of education completed
To be admitted to a Professional Development Certificate, proof of English proficiency is not required. However, since the language of instruction is English, a good command of English is required in order to perform well in courses and complete the program.
This program admits new students in the following semesters:
- Fall
- Winter
Please make sure to verify application deadline and apply before the deadline for that session.
The application deadlines for this profits are as follows:
- Fall: August 30
- Winter: December 15
Professional Development Certificates are non-credit programs and as such, are not eligible for financial aid or awards such as Quebec’s loans and bursaries program (AFE).
Please note that tuition fees paid for courses as part of Professional Development Certificates are eligible for official tax receipts (T2202A and Relevé 8).
Fees for this program paid per course at the time of registration. Please find the list of courses and corresponding fees at mcgill.ca/continuingstudies/pdc-fees.
Please follow these steps to submit your application to a Professional Development Certificate program:
STEP 1: PREPARE
- Choose the Professional Development Certificate you would like to apply to.
- Ensure you have a valid email address and credit card on hand to pay the application fee (Visa, MasterCard or American Express).
- From the list of programs, select the certificate you would like to apply for. Click “Learn More”. Then click on “Apply Now” at the top of the page.
- Review the admission requirements for the program to ensure you meet the criteria.
- Ensure you have all necessary documentation required for your application as indicated in the “Documents Required” section.
STEP 2: APPLY
- Scroll down and click on “Apply Now” in the righthand column of the screen.
- Review the information displayed and click “Apply Now”.
- If you have Athena credentials, log in. If not, create an account.
- Complete the rest of the application with all required information.
- Once you have applied online, you will receive a confirmation email acknowledging receipt of your application.
STEP 3: CHECK STATUS
- You can check the status of your application at any time using Athena.
- Once a decision has been made, admitted students will receive a notification by email confirming their admission to the program, along with registration instructions. You can then register for courses online during the appropriate registration period.
Difficulty Applying Online?
If you have any problems with your online application, or if you have questions regarding admission requirements and procedures, contact Client Services at the McGill School of Continuing Studies at info.conted [at] mcgill.ca or call 514-398-6200.
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Courses & Workshops
Contacts
(Non-credit courses and programs)
Monday to Friday
9:00 a.m. to 5:00 p.m.
The McGill School of Continuing Studies has partnered with OCAD U, Canada's largest art and design university, to offer you a variety of online professional development courses that will help you enhance your creative skillset.