The Winter 2023 application deadline for Canadian/Permanent Residents wishing to apply to this program has been extended to October 1, 2022.

Diploma (Dip.) Applied Marketing

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 Panel Discussion and Info Session

Information Session

During this panel discussion, we will bring together four leading women marketers from different backgrounds and industries to share their perspectives on what is working in digital marketing and what we can expect in the future.

Watch the Replay Passcode: Xvdygwf2

Courses & Workshops

Required Courses
CMIS 549 Digital Media and Search Engine Optimization. (3 credits)
Fall 2019
Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
CMR2 542 Marketing Principles and Applications. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
CMR2 543 Marketing of Services. (3 credits)
Winter 2019, Winter 2020
Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
CMR2 548 Processes of Marketing Research. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
CMR2 556 Buyer Behaviour. (3 credits)
Winter 2019, Winter 2020
This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
CMR2 564 Marketing Communications: A Strategic Approach. (3 credits)
Winter 2019, Winter 2020
Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
CMR2 566 Global Marketing Management. (3 credits)
Winter 2019, Winter 2020
Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
CMR2 570 Strategic Marketing Planning. (3 credits)
Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
CPL2 510 Communication and Networking Skills. (3 credits)
Fall 2019, Winter 2020
This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
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