Course List
| Course |
Title |
Credits |
| CGMG 318 | Selling Models and Business Negotiation. | 3 |
Selling Models and Business Negotiation. Terms offered: Fall 2025 Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and
marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.
See course page for more information |
| CMRK 200 | Fundamentals of Marketing. | 3 |
Fundamentals of Marketing. Terms offered: Fall 2025, Winter 2026 Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan. See course page for more information |
| CMRK 225 | Marketing Statistics and Research. | 3 |
Marketing Statistics and Research. Terms offered: Fall 2025 Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis. See course page for more information |
| CMRK 235 | Digital Media Marketing. | 3 |
Digital Media Marketing. Terms offered: Fall 2025 Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy. See course page for more information |
| CMRK 320 | Principles of Consumer Behaviour. | 3 |
Principles of Consumer Behaviour. Terms offered: Winter 2026 Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools. See course page for more information |
| CMRK 321 | Integrated Marketing Communications. | 3 |
Integrated Marketing Communications. Terms offered: Winter 2026 Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media See course page for more information |
| CMRK 322 | Basics of Service Marketing. | 3 |
Basics of Service Marketing. Terms offered: Winter 2026 Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction. See course page for more information |
| CMRK 325 | Global Marketing. | 3 |
Global Marketing. Terms offered: Winter 2026 Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context. See course page for more information |
| CMRK 430 | Marketing Applications. | 3 |
Marketing Applications. Terms offered: Summer 2025 Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation.
See course page for more information |
| CPRL 221 | Professional Communication and Networking. | 3 |
Professional Communication and Networking. Terms offered: Summer 2025 Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills. See course page for more information |
