Announcing the winner of the McGill - Freie Universität Berlin Funding Program for Joint Research Workshop

Saurabh Mishra, Associate Professor of Marketing at McGill University and Sascha Raithel, Professor of Marketing at Freie Universität Berlin are the first recipients of the McGill - Freie Universität Berlin Funding Program for Joint Research Workshops for their workshop “Brand Failure, Perceived Threat, & Brand Performance”. The next call for joint workshops under this program will be in September.