Saurabh Mishra

Associate Professor, Marketing; Desautels Faculty Scholar, Director - McGill Institute of Marketing
Contact Information
Email address: 
saurabh.mishra [at]
Alternate email address: 
suzanne.sellitto [at]

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


PhD, Kelley School of Business, Indiana University, USA
MA, Delhi School of Economics, University of Delhi, India
BA (Honours), Sri Ram College of Commerce, University of Delhi, India

Teaching areas: 

Marketing Intelligence, Marketing Management, Branding, Marketing Analytics


Prof. Saurabh Mishra is Associate Professor of Marketing and Desautels Faculty Scholar at the Desautels Faculty of Management. He joined the faculty in 2007. He has a PhD in Marketing from Kelley School of Business, Indiana University and has worked as a post-doctoral research fellow at the Kellogg School of Management, Northwestern University. He also has a MA in Economics from Delhi School of Economics, India and BA (Honours) in Economics from Sri Ram College of Commerce, India. Prof. Mishra’s primary research interests are in the areas of marketing strategy, particularly the operations-marketing-finance interface. Specifically, his research focuses on understanding the value of firm marketing and operations resources and capabilities in enabling competitive advantage and firm shareholder value. Recently, he has also worked on research understanding the link between corporate social responsibility and firm performance and healthcare sourcing practices. 

For his research projects Prof. Mishra has received grants from the Marketing Science Institute, Social Sciences and Humanities Research Council of Canada (SSHRC), McGill University, and Indiana University. Further, his research has been published in prestigious academic journals including the Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also presented and chaired special sessions at some of the leading academic conferences in North America, Europe, and Asia including the American Marketing Association and Informs Marketing Science Conferences.

In addition to research, Prof. Mishra’s teaching interests lie in the area of marketing strategy, marketing management, branding, marketing intelligence, and marketing analytics. He has taught courses at the undergraduate, MBA, executive, and doctoral levels at both McGill and internationally in Europe and Asia. 

Prof. Mishra has also served as the Marketing Area coordinator from January 2014-August 2016 and has been a member of a number of committees and task forces at Desautels. 


MGCR 352 Principles of Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 658 Marketing Intelligence 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 690 Advanced Topics in Marketing 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 705 Seminar in Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Area of expertise: 

Marketing Strategy, Marketing - Operations - Finance Interface, Branding, Corporate Social Responsibility, Services Sourcing, and Marketing Analytics.

Tenured & Tenure Track
Research areas: 
Brand Equity
Corporate Social Responsibility
Data Analytics
Empirical/Behavioral Operations Management
Forecasting Methods and Regression Modelling
Marketing-Finance Interface
Marketing Research Techniques and Survey Methodology
Outsourcing Strategy
Performance Measurement
Strategic Management
Supply Chain Management
Taught previously at: 

Indiana University, Bloomington

Selected publications: 

Papers in Peer-Reviewed Journals

Mishra, Saurabh and Sachin Modi (2016), “Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability,” Journal of Marketing, Vol. 80 (Jan), 26-46.

Modi, Sachin, Michael A. Wiles, and Saurabh Mishra (2015), “Shareholder Implications of Service Failures in Triads: The Case of Information Security Breaches,” Journal of Operations Management, 35, 21-39.

Mishra, Saurabh, Sachin Modi, and A. Animesh (2013), “The Relationship between Information Technology Capability, Inventory Efficiency, and Shareholder Wealth: A Firm-Level Empirical Analysis,” Journal of Operations Management, 31(6), 298-312.

Mishra, Saurabh and Rebecca J. Slotegraaf (2013), “Building an Innovation Base: Exploring the Role of Acquisition Behavior,” Journal of the Academy of Marketing Science, 41, 705-721.

Mishra, Saurabh and Sachin Modi (2013), “Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk,” Journal of Business Ethics, 117, 431-448.

Modi, Sachin and Saurabh Mishra (2011), “What Drives Financial Performance - Resource Efficiency or Resource Slack? Evidence from U.S. Based Manufacturing Firms from 1991-2006,” Journal of Operations Management, Vol. 29, 254-273.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science, Vol. 29 (5), 828-845.

 Krasnikov, Alexander, Saurabh Mishra, and David A. Orozco (2009), “Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence,” Journal of Marketing, Vol. 73 (November), 154-166.

Chapters in Books

Mishra, Saurabh and Richard W. Olshavsky (2005), “Rationality Unbounded: Internet and its Effect on Consumer Decision Making,” in K. Machleit and K. Haugtvedt (ed.) Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, Lawrence Erlbaum

Awards, honours, and fellowships: 


2014-present: Desautels Faculty Scholar

2004: Doctoral Student Association’s Outstanding Associate Instructor Award, Kelley School of Business, Indiana University, USA

1997-1999: CAS Scholarship, Delhi School of Economics, University of Delhi, India


2002: Indiana University Haring Symposium Fellow (Discussant)

2000-2005: Kelley School of Business Fellowship, Indiana University

1999-2000: College of Arts and Sciences Fellowship, Indiana University


2011: Social Sciences & Humanities Research Council of Canada, Evaluating the Drivers and Financial Consequences of Innovation and Branding Capabilities of Firms

2010: Canadian Institute of Health Research, Foundational Work for a Brain-to-Society Diagnostic for Prevention of Childhood Obesity and its Chronic Diseases Consequences

2008: Social Sciences & Humanities Research Council of Canada, New Product Customer Expectation Alignment Capability and Firm Performance

2007: Marketing Science Institute, Measuring the Impact of Traditional and Nontraditional Trademarks on Firm Shareholder Value

2007: McGill University, The Effect of Acquisitions on Innovations