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We are excited to announce that effective Fall 2023, the McGill School of Continuing Studies will be offering updated graduate-level programs in a more flexible format. These innovative programs will replace our current Diploma programs, pending approval by the University.

Stay tuned for more details! 

If you would like to be notified once the updated graduate-level programs become available for admission, please fill out the request form.

Diploma in Applied Marketing

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Diploma in Applied Marketing

Build a strong understanding of strategic principles ranging from Internet marketing to global marketing management.

The Diploma in Applied Marketing provides you with the knowledge you need to drive your career forward. You’ll learn a range of marketing functions so that you can
contribute to business decisions and generate your own initiatives as a valued team member.

Program Outline: Diploma (Dip.) Applied Marketing

Course Schedule


Type:   Diploma
Courses:   10
Credits:   30
Schedule:   Full-time or Part-time
Time:   Evenings, Mon-Thurs + 1 Saturday course in Winter
Delivery:  In person
Unit:   Global and Strategic Communication
Questions?   info.conted [at] mgill.ca
View Brochure   Watch Info-session   Passcode: Xvdygwf2



Learning Outcomes

The program is designed to enable you to:

  • Apply social media strategies
  • Collect market research and review statistics
  • Decipher consumer behaviour
  • Plan and implement a marketing program
  • Integrate advertising, promotion, public relations, and sponsorship
  • Prepare a product for international export

Program Courses

Diploma (Dip.) Applied Marketing (30 Credits)

Admission Requirements

Applicants must hold a Bachelor’s degree in any discipline with a minimum CGPA of 3.0/4.0 or 3.2/4.0 in the last two years of full-time academic studies. All students applying to Career and Professional Development Graduate programs must be proficient in English.

 ChecklistReady to take the next step?

Be sure to review all the necessary instructions and guidelines to help make your application process smooth and easy.

How to Apply

Application Deadlines

Language Requirements

Financial Aid

Tuition and Fees

International Students

Return to Areas of Study

Need help applying?

Contact us at info.conted [at] mcgill.ca
or call 514-398-6200

Questions about your admission?

Contact us at admissions.conted [at] mcgill.ca
or call 514-398-6200

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