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Certificate in Applied Marketing

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Certificate in Applied Marketing

A Certificate in Applied Marketing will provide you with the ability to develop marketing strategies, apply digital tools and concepts, create digital campaigns, and build your professional network. You’ll then be able to employ the hands-on experience you earned in the classroom in real-life situations and events.


Program Outline: Certificate (Cert.) Applied Marketing

Course Schedule


Type:   Certificate
Courses:   10
Credits:   30
Schedule:   Full-time or Part-time
Time:   Evenings,Mon-Thurs + 1 Saturday course in Fall
Delivery:  In person
Unit:   Global and Strategic Communication
Questions?   info.conted [at] mgill.ca
View Brochure  




Learning Outcomes

The program is designed to enable you to:

  • Develop a marketing plan
  • Interpret statistical data
  • Plan, execute, and manage a digital media campaign
  • Prepare a product for international export
  • Integrate advertising, publicity, promotion, and sponsorship

Program Courses

Certificate (Cert.) Applied Marketing (30 Credits)

Admission Requirements
  • Applicants must hold a CEGEP diploma (DCS, DEC or equivalent)
  • Applicants who do not have the normal academic background for admission but are
  • 21 years of age and older may be admitted as mature students
  • Applicants between 18 and 21 years of age who do not have a CEGEP diploma but have at least a high school leaving certificate may be accepted into a qualifying program (a copy of the certificate must be provided)
  • All students applying to Career and Professional Development undergraduate programs must be proficient in English

Videos and Webinars

 ChecklistReady to take the next step?

Be sure to review all the necessary instructions and guidelines to help make your application process smooth and easy.

How to Apply

Application Deadlines

Language Requirements

Financial Aid

Tuition and Fees

International Students

Return to Areas of Study

Need help applying?

Contact us at info.conted [at] mcgill.ca
or call 514-398-6200

Questions about your admission?

Contact us at admissions.conted [at] mcgill.ca
or call 514-398-6200

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