Can combining deep learning (DL)— a subfield of artificial intelligence— with social network analysis (SNA), make social media contributions about extreme weather events a useful tool for crisis managers, first responders and government scientists? An interdisciplinary team of McGill researchers has brought these tools to the forefront in an effort to understand and manage extreme weather events.
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Published on: 18 Jan 2021
A new study led by researchers at McGill University finds that people who get their news from social media are more likely to have misperceptions about COVID-19. Those that consume more traditional news media have fewer misperceptions and are more likely to follow public health recommendations like social distancing.
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Published on: 29 Jul 2020
By Katherine Gombay, McGill Newsroom
Research uncovers the inherently hierarchical nature of social media
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Published on: 18 May 2016
A majority of Canadian mothers now rely on social media platforms to both discover and buy products, a new report by Mintel suggests.
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Published on: 13 Aug 2015
Richard Pagé managed to stand out among his fellow alumni graduating from McGill’s School of Continuing Studies with the class of 2015. How did he do it? By posting the following update on LinkedIn: “Today is the day that I obtain my Graduate Certificate in Marketing from McGill University School of Continuing Studies.”
Read more on The Next Page, the School of Continuing Studies' newsletter.
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Published on: 15 Jul 2015
The Globe’s roundup of research from business schools.
... Social media efforts prove good for a firm’s bottom line
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Published on: 16 Feb 2015
Written by Estelle Metayer
This New Year’s Eve, as you celebrate with friends and reflect on a resolution to make, why not commit to launching yourself into the social media world?
Read full article: The Globe and Mail, December 21, 2014
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Published on: 20 Jan 2015
This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of Twist Image, one of the top digital marketing firms in the world.
Read full transcript: The Globe and Mail, December , 2014
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Published on: 22 Dec 2014
A growing number of academic researchers are mining social media data to learn about both online and offline human behaviour. In recent years, studies have claimed the ability to predict everything from summer blockbusters to fluctuations in the stock market.
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Published on: 27 Nov 2014
There’s no doubt about it: for many of us, the “traditional workplace” is a thing of the past. With the shift into digital — whether it’s telecommuting or starting a business — one thing is certain: we’re spending less time in the office elevator. And with that, fewer opportunities to get in front of the boss, chat up that potential client in the elevator, or wax poetic on the subtleties of Return On Assets to the CFO.
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Published on: 27 Jun 2014
Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle
Publication: Health and Technology
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Published on: 12 Jun 2014
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