Authors: Steve Fortin, Chandra Subramaniam, Xu (Frank) Wang, Sanjian Bill Zhang
Publication: Journal of Contemporary Accounting and Economics, Forthcoming
The Globe’s roundup of research from business schools.
... Social media efforts prove good for a firm’s bottom line
The value of research is best realised when academics are prepared to descend from their rarefied elevations and recognise that practitioners have an important role to play in knowledge production.