Social media is a two-way conversation. Monitor often to see if anyone is asking questions or commenting. Is there a valid complaint? Be present and responsive and you will gain credibility. If you don't know the answer to a question, try to find someone who can help. When responding to complaints, it's important to meet the customer on the communication channel where they reported the issue. By switching channels without their consent, you may put off the customer who's already frustrated. (You'll soon learn that here is a difference between a "rant" and a real problem that can be resolved.) For valid complaints, ask how you can help. Ignoring some situations may make things worse.
“You are what you share.” ― Charles Leadbeater, We Think: The Power of Mass Creativity
Your content does not always need to be original. See something from someone else that might be interesting to your audience? If so, remember to cite and link to sources. Remember to credit photographers. Follow other McGill groups on the various platforms to get ideas from them, but don't forget to "RT" or use the "share" buttons, crediting the original source.
Many units manage social media accounts at McGill. "Like" or follow their pages or accounts and posts and share them if they are appropriate for your audience. It's a great source of content and increases the visibility of everyone in the community. Bonus: Once you start to share, others will do the same with you. (See list of other McGill groups on our Directory page) Engage with the community to create buzz about your news or event. Having a big event? Consult with us or your Faculty to coordinate maximum exposure.