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McGill SCS Micro-credential in Digital Creative Industries Management
The digital creative sector—film, television, VFX, animation, video games, and XR—is transforming rapidly, driven by AI, streaming platforms, and global content demand. Success requires managers who can execute projects efficiently while understanding business models, IP, and market dynamics. This micro-credential is designed to equip professionals with practical skills in project management and business fundamentals tailored to creative industries.
This micro-credential counts towards the completion of the Professional Development Certificate in Digital Creative Industries Management.
Type: Micro-credential Courses: 2 CEUs: 8 Schedule: Part-time or full-time Delivery: Online Unit: Management & Entrepreneurship Questions? studentsuccess.scs [at] mcgill.ca
Key Features
This micro-credential consists of two courses drawn from McGill’s Professional Development Certificate in Digital Creative Industries Management. You will learn how to lead creative projects from concept to delivery while navigating the unique managerial challenges of digital media production.
Courses
YCBS 293 – Digital Creative Business Management Fundamentals (4 CEUs)
A comprehensive overview of the intricate business models, management challenges, and distinctive dynamics encompassing the creative digital industries. This course provides the foundational knowledge and skills required to navigate and excel in the rapidly evolving landscape of digital creative sectors.
YCBS 225 – Digital Creative Project Management in Practice (4 CEUs)
A comprehensive exploration of project management principles and their application within the dynamic and innovative landscape of the digital creative industries. The course focuses on adapting predictive and agile project management methodologies to suit the unique demands of the digital sectors.
Learning Outcomes
Upon completion of this micro-program, you should be able to:
- Evaluate existing business models in digital creative industries
- Apply fundamental concepts of organizational management and people leadership
- Elaborate strategies for scaling up a successful business model
- Deliver key elements of a creative content project management model.
- Develop creative business solutions using prototyping, iteration, and market validation methods
- Lead cross-functional creative teams, and foster collaboration in digital projects
Who Should Attend
This micro-credential is relevant to learners who are:
- Current and emerging leaders in the creative and entertainment industries
- Professionals from other fields seeking a career change into creative industries or media operations management
- Recent university graduates looking to break into digital media production and the creative economy
Language Requirements
A good command of English is necessary to perform well and complete this micro-credential.
