Retail Innovation Lab

The retail innovation lab

A unique partnership between McGill University and Alimentation Couche-Tard will enable ground-breaking research and test innovations, including frictionless technologies, to transform the customer experience like never before.

Internal call for research proposals

Planned research focus areas include health and wellness, privacy & personalization, agile & sustainable supply chains and frictionless customer experience.

Innovative Research in Retail Management

McGill University and Alimentation Couche-Tard launch unique laboratory store.

The new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations, with a bold vision to blend multidisciplinary research with cutting-edge frictionless technologies to investigate and practice responsible innovation for the future of retail.

Located on the ground floor of the Bronfman Building, the retail innovation lab will offer omni-channel retail activities in a live and open setting to serve the McGill and downtown communities. It will foster collaborations between interdisciplinary and inter-faculty academics and key players in retail, emerging technologies and start-ups.

Quick Facts

  • One of Canada’s first retail laboratory stores open to the public
  • One of the first retail laboratory stores in North America in which a university and a retailer have partnered to advance research in retail management
  • One of the first frictionless stores in Canada (Couche-Tard Connecté section)

The Space

Checkout Mashgin

Checkout Mashgin


New video of the latest contactless checkout experience coming soon.

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