Innovative Research in Retail Management
McGill University and Alimentation Couche-Tard launch unique laboratory store.
The new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations, with a bold vision to blend multidisciplinary research with cutting-edge frictionless technologies to investigate and practice responsible innovation for the future of retail.
Located on the ground floor of the Bronfman Building, the retail innovation lab will offer omni-channel retail activities in a live and open setting to serve the McGill and downtown communities. It will foster collaborations between interdisciplinary and inter-faculty academics and key players in retail, emerging technologies and start-ups.
Quick Facts
- One of Canada’s first retail laboratory stores open to the public
- One of the first retail laboratory stores in North America in which a university and a retailer have partnered to advance research in retail management
- One of the first frictionless stores in Canada (Couche-Tard Connecté section)
The Space