Save the date! Join the Bensadoun School of Retail Management on October 15th from 12-2pm EST for our next Virtual Mini Retail Summit. Catherine Tucker, Professor of Marketing at MIT Sloan, and Jean-Christophe Bedos, President and CEO of Birks Group, will discuss innovations in marketing and consumer behaviour analysis. More details to come including zoom link to join.
Each year, we hold an international academic summit on retail, focusing on the major issues facing the sector. For the 2018 and 2019 editions, we welcomed as speakers - professors from the best universities in North America and Europe (e.g., Cambridge, Harvard, LBS, MIT, Wharton, etc.) and senior executives from leading companies in retail and its ecosystem (e.g., Airbnb, Intel, RBC, Stitch Fix, Walmart, etc.).
In 2020, the pandemic forced us to substitute it with a series of “Virtual Mini Retail Summits” that kicked off in October 2020 with speakers from Stanford and Publicis. As of 2021, the Retail Summit is supported by KPMG with the goal to return to an in-person event as soon as possible.
Past 2020 Virtual Retail Summit editions
1st Edition - October 16, 2020 featured two digital marketing experts, Harikesh Nair from Stanford Graduate School of Business and Jason Goldberg from Publicis, with a particular focus on the digital disruptions in the consumer experience and the latest technologies and innovations in digital marketing.
2nd Edition - October 30, 2020 featured Peter Fader from the Wharton School and Eric Falardeau from McKinsey & Company where they shared their perspectives and insights on consumer behaviour.