Retail Executive Education

Retail Executive Education

*Please stay tuned for details concerning the upcoming session.*


The Bensadoun School of Retail Management (BSRM) at McGill University is excited to announce the upcoming launch of our inaugural Retail Executive Education program:

Excelling in the New World of Retail

Accelerate your digitization & omni-channel transformation


Why choose our Retail Executive Education program?

  • Building on McGill's world class reputation, our vision for BSRM is extremely future-facing – to become the world’s leading academic institution dedicated to the future of retail
  • Building a dedicated world class faculty with multi-disciplinary & inter-faculty affiliated professors
    • With expertise in performance marketing, data analytics, supply chain, omni-channel operations, behavioural science, adoption of new technologies (cameras, sensors, AR/VR, robotics, etc.)
  • The best illustration of this is our Retail Innovation Lab (RIL) in partnership with Alimentation Couche-Tard Inc. (Circle K)
    • Co-directed by Prof. Maxime Cohen from the Faculty of Management and Prof. James Clark from the Faculty of Electrical Engineering
    • Including the first frictionless store in Canada within a live, open, and transactional retail environment
  • Leveraging international and broad retail expertise from our founding members, our partners and our extensive industry network
  • Integrating ESG (Environmental, Social and Governance) and sustainability in all aspects of the Bensadoun School’s activities
  • Building and delivering an offering that is strongly steeped in experiential learning, applied research and leading edge real-life best practices and case studies


Learning objectives of the program:

  • Gain strategic insights in the new world of retail - significant shifts in consumer & shoppers’ behaviours and winning business models across the world
  • Learn/fine-tune key skills around AI, data analytics and optimizing the use of technologies
  • Transform into customer centric omni-channel organizations
  • Integrate transversally ESG and sustainability – environmental, organizational and financial
  • Share with peers and experts on live case studies and key learnings/best practices in these transformative times in retail


Program structure

This online program will include modules strongly steeped in experiential learning, applied research, and leading-edge real-life best practices and case studies.

The new world of retail

Lead professor: Marie Josee Lamothe

Key themes:

  • Strategic overview - new realities of retail
  • Understanding the new consumers and main trends & what may stick
  • Shifts in competitive landscape
  • Winning business models in new retail

Data-driven decisions in retail

Lead professor: Maxime Cohen

Key themes:

  • How to use data and AI for retail decisions
  • Pricing and revenue management
  • Demand prediction
  • Detecting changes in retail trends
  • A/B testing
  • Targeted offers and incentives

Successful omni-channel & supply chain management

Lead professor: Saibal Ray

Key themes:

  • Optimization of omni-channel
  • Role of stores and ops
  • Frictionless retail
  • Inventory & logistics management
  • Last mile delivery
  • Fintech & payment systems

Building winning organizations

Lead professor: JP Ferguson

Key themes:

  • Talent management
  • Building a winning culture
  • Organizational transformation
  • Employees - safety, mental health, EDI  

Building financial sustainability

Lead professor: Sujata Madan

Key themes:

  • Speaking language of CFO
  • Proper capital allocation
  • Balance sheet management – Cashflow, debt
  • Capital budgeting - NPV
  • Pitching the financial business case – internally & externally

Please stay tuned for details concerning the upcoming session.


Any questions? Please reach out to bsrm.mgmt [at]

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