Frictionless e-commerce encourages impulse buys
Today’s online retail experience is built for convenience, removing nearly every barrier between browsing and buying. “E-commerce has reduced the friction of the purchasing process,” says Siddhanth Mookerjee, an Assistant Professor of Marketing at the Bensadoun School of Retail Management.
Meet the winning teams of our Retail Gen AI Hackathon
Congratulations to our winning teams of the Bensadoun School’s 2nd annual Retail Gen AI Hackathon.
We had 38 student teams register representing diverse faculties across McGill University. Over two days, 10 finalist teams hacked creative Gen AI solutions for our title sponsor ALDO Group.
Participate in the Fall 2023 edition of the Retail Gen AI Hackathon
October 5-13, 2023Want to work collaboratively in a fun yet competitive environment to develop innovative generative AI solutions for the ALDO Group’s Data & Analytics Corporate Team?
Bensadoun School receives $5M in provincial funding for retail innovation
The Quebec Ministry of Economy and Innovation has awarded the Bensadoun School of Retail Management with $5 million in funding over the next four years. According to Minister Pierre Fitzgibbon, a significant portion of the funds will support the Bensadoun School’s retail innovation lab. Unveiled earlier this year, the live laboratory store is designed to provide insights that will help accelerate Quebec retailers along the path of digital transformation.
McGill University and Alimentation Couche-Tard launch unique laboratory store to propel retail industry and customers into the future
Partnering with Alimentation Couche-Tard Inc., the new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations, including frictionless technologies
