Retail Innovation Lab

The new retail innovation lab

A unique partnership between McGill University and Alimentation Couche-Tard will enable ground-breaking research and test innovations, including frictionless technologies, to transform the customer experience like never before.

Internal call for research proposals

Planned research focus areas include health and wellness, privacy & personalization, agile & sustainable supply chains and frictionless customer experience.

Retail Innovation Lab

Innovative Research in Retail Management

McGill University and Alimentation Couche-Tard launch unique laboratory store.

The new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations, with a bold vision to blend multidisciplinary research with cutting-edge frictionless technologies to investigate and practice responsible innovation for the future of retail.

Located on the ground floor of the Bronfman Building, the retail innovation lab will offer omni-channel retail activities in a live and open setting to serve the McGill and downtown communities. It will foster collaborations between interdisciplinary and inter-faculty academics and key players in retail, emerging technologies and start-ups.

The lab is currently open at reduced hours and for a limited number of customers in store until local public health authorities deem it safe to operate at full capacity.


  • One of Canada’s first retail laboratory stores open to the public
  • One of the first retail laboratory stores in North America in which a university and a retailer have partnered to advance research in retail management
  • One of the first frictionless stores in Canada (Couche-Tard Connecté section)


Inside the lab, a Couche-Tard Connecté section is specially designed with frictionless technologies to allow autonomous and contactless checkout. Using an app, customers can unlock the door to walk into the Connecté section, pick up items and leave. The items selected will be recognized in real-time, and payment will be processed automatically in the app.


Retail Innovation Lab

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