Through interaction with the School's state-of-the-art Retail Innovation Lab, students will have the opportunity to learn firsthand about managing all levels of a retail operation using the latest technologies. The practical experience will serve as a complement to the study of consumer behaviour, experiential marketing, omni channel retailing, pricing analytics, efficacy of different payment systems, and global value chain management.
With courses in areas like retail innovation, marketing research, e-business, operations and supply chain analysis, and consumer behaviour, you’ll develop a sound understanding of the principles and methods of retail management from market research and strategy to distribution and sales.
This 15-credit Retail Management concentration combines business fundamentals together with real-time, experiential learning opportunities recognizing the growing complexity of the retail sector. The practical experience will link directly to the study of consumer behaviour, experiential marketing, omni-channel retailing, pricing analytics, efficacy of different payment systems, and global value chain management.
The Retail Management major will arm students with valuable analytical, reasoning, management, and communication skills and place them at the forefront of a fast evolving and innovative retail industry while promoting sustainability and long-term social and environmental benefits.