The Winning Formula
We’re excited to announce a 4th annual conference presented by McGill University’s Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team.
Building on the success of previous editions organized by Professor Karl Moore and a team of students, McGill University’s Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the 4th installment of their collaborative conference.
This year’s event delves into the dynamic world of AI in business, engineering, and the role of female drivers in Formula One, offering students an exclusive glimpse into how these elements contribute to the team’s success.
Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners, attendees will gain firsthand knowledge of what drives the business of F1 beyond the track.
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When? May 20, 2026, from 4:00 PM – 7:30 PM
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Where? McGill University, Armstrong Building, Room 365/370
Official address: 3420 Rue McTavish, Montreal, QC, H3A 0E2 -
Dress code: Business casual or Formula One fan gear!
The Panels
Master of Ceremony: Professor Karl Moore – McGill University, Desautels Faculty of Management
Driving Innovation: AI in Formula 1
As AI becomes increasingly embedded in today’s world, this panel will explore how companies within the F1 ecosystem are leveraging AI to position themselves as strong and attractive partners for Formula One organizations.
Schedule
16:00 Doors Open
16:30 Event Kickoff by Professor Karl Moore
16:40 Driving Innovation: AI in Formula 1
17:50 Panel 2
18:30 Intermission
18:40 Breakout Connecting Session
19:30 Event Closing by Professor Karl Moore
This event is open to McGill University students only.
Faculty and staff interested can contact megan.curadeau [at] mail.mcgill.ca or nazeeha.nilamdeen [at] mail.mcgill.ca to be added to a waiting list.
Registration is now open!
Questions?
E-mail megan.curadeau [at] mail.mcgill.ca or nazeeha.nilamdeen [at] mail.mcgill.ca
