Real-world challenges faced by the tourism and recreational retail sector
About the Retail Innovation Challenge
The Fall 2026 edition of the McGill-BSRM Retail Innovation Challenge promises real-world problem-solving, focusing on the real-life challenges faced by three key companies in the tourism and recreational retail sector. While the case studies have yet to be revealed, examples of the challenges will focus on increasing traffic and revenues, digital market expansion goals, supply chain optimization, process management flow to improve business metrics and customer focus.
What to Expect | Prize money | RIC Themes | Past RIC Winners | Testimonials
Watch highlights from the 2025 challenge
If you have any questions, please contact us directly at bsrmcomp.mgmt [at] mcgill.ca.
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