An anonymous reader quotes a report from Tom's Hardware: Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant's lawyers, we can safely assume that Windows' user base has been quietly shrinking in the past three years, shedding around 400 million users. This is probably why Microsoft has been aggressively pushing users to upgrade to Windows 11 after the previous version of the OS loses support -- so that its users would install the latest version of Windows on their current system (or get a new PC if their system is incapable of running the latest version). Although macOS is a threat to Windows, especially with the launch of Apple Silicon, we cannot say that those 400 million users all went and bought a MacBook. That's because, as far back as 2023, Mac sales have also been dropping, with Statista reporting the computer line, once holding more than 85% of the company revenue, now making up just 7.7%. The shrinking Windows user base can be attributed to a combination of factors -- a major one being the global move toward a mobile-first world, where smartphones and tablets are increasingly replacing traditional PCs for everyday computing needs. At the same time, Microsoft's strict hardware requirements for Windows 11 have alienated users with perfectly functional older machines, prompting some to stick with unsupported versions or abandon Windows entirely. Additionally, many users find Windows 11 less intuitive than its predecessor and are frustrated by Microsoft's push toward data collection and Apple-style design changes.

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Oracle has signed a landmark $30 billion annual cloud deal -- nearly triple the size of its current cloud infrastructure business -- with revenue expected to begin in fiscal year 2028. The deal was disclosed in a regulatory filing Monday without the customer being named. Bloomberg reports: "Oracle is off to a strong start" in its fiscal year 2026, Chief Executive Officer Safra Catz said in the filing. The company has signed "multiple large cloud services agreements," she said, adding that revenue from Oracle's namesake database that runs on other clouds continues to grow more than 100%. The $30-billion deal ranks among the largest cloud contracts on record. That revenue alone would represent nearly three times the size of Oracle's current infrastructure business, which totaled $10.3 billion over the past four quarters. A major cloud contract awarded in 2022 from the US Defense Department, that runs through 2028 and could be worth as much as $9 billion, is split among four companies, including Oracle. That award was a shift after an earlier contract worth $10 billion was awarded to Microsoft and was contested in court.

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Automattic has put its plan to migrate Tumblr's backend to WordPress on hold, with CEO Matt Mullenweg citing a shift in focus toward features users are actively requesting. "I still want to do it," Mullenweg says. "It's just cleaner. But right now, we're not working on it." The Verge reports: The decision to halt the change also appears to mean that Tumblr posts won't be available in the fediverse in the near future. WordPress.com currently offers an ActivityPub plug-in, so Tumblr moving onto WordPress would theoretically let people bring Tumblr posts to the fediverse. "That would've been a free way to get it," Mullenweg says. "And so that was one of the arguments for migrating everything to WordPress." In the meantime, however, "I think if there was a big push to implement fediverse, we would just do it on the Tumblr code base," according to Mullenweg.

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HP is developing a "PCFax" system similar to CarFax for used cars that securely collects and stores detailed device usage and health data at the firmware level to extend the life of PCs and reduce e-waste. A team of HP experts outlines the system in a recent IEEE Spectrum report: The secure telemetry protocol we've developed at HP works as follows. We gather the critical hardware and sensor data and store it in a designated area of the SSD. This area is write-locked, meaning only authorized firmware components can write to it, preventing accidental modification or tampering. That authorized firmware component we us is the Endpoint Security Controller, a dedicated piece of hardware embedded in business class HP PCs. It plays a critical role in strengthening platform-level security and works independently from the main CPU to provide foundational protection. The endpoint security controller establishes a secure session by retaining the secret key within the controller itself. This mechanism enables read data protection on the SSD -- where telemetry and sensitive data are stored -- by preventing unauthorized access, even if the operating system is reinstalled or the system environment is otherwise altered. Then, the collected data is recorded in a timestamped file, stored within a dedicated telemetry log on the SSD. Storing these records on the SSD has the benefit of ensuring the data is persistent even if the operating system is reinstalled or some other drastic change in software environment occurs. The telemetry log employs a cyclic buffer design, automatically overwriting older entries when the log reaches full capacity. Then, the telemetry log can be accessed by authorized applications at the operating system level. The telemetry log serves as the foundation for a comprehensive device history report. Much like a CarFax report for used cars, this report, which we call PCFax, will provide both current users and potential buyers with crucial information. The PCFax report aggregates data from multiple sources beyond just the on-device telemetry logs. It combines the secure firmware-level usage data with information from HP's factory and supply chain records, digital services platforms, customer support service records, diagnostic logs, and more. Additionally, the system can integrate data from external sources including partner sales and service records, refurbishment partner databases, third-party component manufacturers like Intel, and other original equipment manufacturers. This multi-source approach creates a complete picture of the device's entire lifecycle, from manufacturing through all subsequent ownership and service events.

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Freelance workers using AI tools are earning significantly more than their counterparts, with AI-related freelance earnings climbing 25% year over year and AI freelancers commanding over 40% higher hourly rates than non-AI workers, according to new data from Upwork. The freelance marketplace analyzed over 130 work categories and tracked millions of job posts over six months, finding that generative AI is simultaneously replacing low-complexity, repetitive tasks while creating demand for AI-augmented work. Workers using AI for augmentation outnumber those using it for automation by more than 2 to 1. Freelancers with coding skills comprising at least 25% of their work now earn 11% more for identical jobs compared to November 2022 when ChatGPT launched.

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Apple must face the U.S. Department of Justice's lawsuit accusing the iPhone maker of unlawfully dominating the U.S. smartphone market, a judge ruled on Monday. From a report: U.S. District Judge Julien Neals in Newark, New Jersey, denied Apple's motion to dismiss the lawsuit accusing the company of using restrictions on third-party app and device developers to keep users from switching to competitors and unlawfully dominate the market. The decision would allow the case to go forward in what could be a years-long fight for Apple against enforcers' attempt to lower what they say are barriers to competition with Apple's iPhone.

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An anonymous reader shares a report: Sen. Ted Cruz (R-Texas) has a plan for spectrum auctions that could take frequencies away from Wi-Fi and reallocate them for the exclusive use of wireless carriers. The plan would benefit AT&T, which is based in Cruz's home state, along with Verizon and T-Mobile. Cruz's proposal revives a years-old controversy over whether the entire 6 GHz band should be devoted to Wi-Fi, which can use the large spectrum band for faster speeds than networks that rely solely on the 2.4 and 5 GHz bands. Congress is on the verge of passing legislation that would require spectrum to be auctioned off for full-power, commercially licensed use, and the question is where that spectrum will come from. When the House of Representatives passed its so-called "One Big Beautiful Bill," it excluded all of the frequencies between 5.925 and 7.125 gigahertz from the planned spectrum auctions. But Cruz's version of the budget reconciliation bill, which is moving quickly toward a final vote, removed the 6 GHz band's protection from spectrum auctions. The Cruz bill is also controversial because it would penalize states that regulate artificial intelligence. Instead of excluding the 6 GHz band from auctions, Cruz's bill would instead exclude the 7.4-8.4 GHz band used by the military. Under conditions set by the bill, it could be hard for the Commerce Department and Federal Communications Commission to fulfill the Congressional mandate without taking some spectrum away from Wi-Fi.

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Apple is considering using AI technology from Anthropic or OpenAI to power a new version of Siri, according to Bloomberg, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. From the report: The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations. If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI -- the most important new technology in decades. Apple already allows ChatGPT to answer web-based search queries in Siri, but the assistant itself is powered by Apple.

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TorrentFreak spotlights VP.net, a brand-new service from Private Internet Access founder Andrew Lee (the guy who gifted Linux Journal to Slashdot) that eliminates the classic "just trust your VPN" problem by locking identity-mapping and traffic-handling inside Intel SGX enclaves. The company promises 'cryptographically verifiable privacy' by using special hardware 'safes' (Intel SGX), so even the provider can't track what its users are up to. The design goal is that no one, not even the VPN company, can link "User X" to "Website Y." Lee frames it as enabling agency over one's privacy: "Our zero trust solution does not require you to trust us - and that's how it should be. Your privacy should be up to your choice - not up to some random VPN provider in some random foreign country." The team behind VP.net includes CEO Matt Kim as well as arguably the first Bitcoin veterans Roger Ver and Mark Karpeles. Ask Slashdot: Now that there's a VPN where you don't have to "just trust the provider" - arguably the first real zero-trust VPN - are trust based VPNs obsolete?

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Automattic CEO Matt Mullenweg said he regrets telling the media that "WordPress.org just belongs to me personally" during a new interview about his company's legal dispute with hosting provider WP Engine. The comment has been "taken out of context so many times" and represents "the worst thing ever," Mullenweg said in a new podcast interview with The Verge. The dispute began when Mullenweg accused WP Engine of "free-riding" on WordPress's open-source ecosystem without contributing adequate resources back to the project. Mullenweg filed a lawsuit against WP Engine while cutting off the company's access to core WordPress technologies. WP Engine countersued, and Automattic was forced to reverse some retaliatory measures. The controversy triggered significant internal upheaval at Automattic. The company offered "alignment" buyouts to employees who disagreed with the direction, reducing headcount from a peak of 2,100 to approximately 1,500 people. Mullenweg said this was "probably the fourth big time" WordPress has faced such community controversy, though the first in the current media landscape. WordPress powers 43% of websites globally. Mullenweg said he wants to return to "the most collaborative version of WordPress possible" but noted the legal proceedings continue with both sides spending "millions of dollars a month on lawyers."

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China's transition to digital payments has reached the point where physical cash has nearly vanished from daily commerce, with WeChat and Alipay now handling transactions from supermarkets to public transportation across the world's second-largest economy. Many businesses no longer maintain traditional cash registers and instead scan QR codes presented by customers, while numerous taxis refuse cash payments entirely. The widespread adoption has given tech giants Tencent and Alibaba immense power over routine financial transactions, prompting China's central bank to develop a competing digital yuan currency.

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Mitch Kapor dropped out of MIT's business school in 1979 — and had soon cofounded the pioneering spreadsheet company Lotus. He also cofounded the EFF, was the founding chair of the Mozilla Foundation, and is now a billionaire (and an VC investor at Kapor Capital). 45 years later, when the 74-year-old was invited to give a guest lecture at MIT's business school last year by an old friend (professor Bill Aulet), he'd teased the billionaire that "there's only one problem, Mitch, I see here you haven't graduated from MIT." The Boston Globe tells the story... After graduating from Yale in 1971 and bouncing around for almost a decade as "a lost and wandering soul," working as a disc jockey, a Transcendental Meditation teacher, and a mental health counselor, Kapor said he became entranced by the possibilities of the new Apple II personal computer. He started writing programs to solve statistics problems and analyze data, which caught the attention of Boston-area software entrepreneurs Dan Bricklin and Bob Frankston, who co-created VisiCalc, one of the first spreadsheet programs. They introduced Kapor to their California-based software publisher, Personal Software. Midway through Kapor's 12-month master's program, the publisher offered him the then-princely sum of about $20,000 if he'd adapt his stats programs to work with VisiCalc. To finish the project, he took a leave from MIT, but then he decided to leave for good to take a full-time job at Personal. Comparing his decision to those of other famed tech founder dropouts, like Bill Gates, Kapor said he felt the startup world was calling to him. "It was just so irresistible," he said. "It felt like I could not let another moment go by without taking advantage of this opportunity or the window would close...." When Aulet made his joke on the phone call with his old friend in 2024, Kapor had largely retired from investing and realized that he wanted to complete his degree. "I don't know what prompted me, but it started a conversation" with MIT about the logistics of finally graduating, Kapor said. By the time Kapor gave the lecture in March, Aulet had discovered Kapor was only a few courses short. MIT does not give honorary degrees, but school officials allow students to make up for missing classes with an independent study and a written thesis. Kapor decided to write a paper on the roots and development of his investing strategy. "It's timely, it's highly relevant, and I have things to say," he said. One 77-page thesis later, Kapor, donning a cap and gown, finally received his master's degree in May, at a ceremony in the Hyatt Regency Hotel in Cambridge, not far from where he founded Lotus.

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"Researchers are embarking on an ambitious project to construct human genetic material from scratch," reports the Guardian, "to learn more about how DNA works and pave the way for the next generation of medical therapies." Scientists on the Synthetic Human Genome (SynHG) project will spend the next five years developing the tools and knowhow to build long sections of human genetic code in the lab. These will be inserted into living cells to understand how the code operates. Armed with the insights, scientists hope to devise radical new therapies for the treatment of diseases. Among the possibilities are living cells that are resistant to immune attack or particular viruses, which could be transplanted into patients with autoimmune diseases or with liver damage from chronic viral infections. "The information gained from synthesising human genomes may be directly useful in generating treatments for almost any disease," said Prof Jason Chin, who is leading the project at the MRC's Laboratory of Molecular Biology (LMB) in Cambridge... For the SynHG project, researchers will start by making sections of a human chromosome and testing them in human skin cells. The project involves teams from the universities of Cambridge, Kent, Manchester, Oxford and Imperial College London... Embedded in the project is a parallel research effort into the social and ethical issues that arise from making genomes in the laboratory, led by Prof Joy Zhang at the University of Kent. "We're a little way off having anything tangible that can be used as a therapy, but this is the time to start the discussion on what we want to see and what we don't want to see," said Dr Julian Sale, a group leader at the LMB.

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The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say." The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a medical-diagnostic service, say the researchers, who were from Washington State University and Temple University. "When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products," says Dogan Gursoy, a regents professor of hospitality business management at Washington State and one of the study's authors. "But apparently it has a negative effect, not a positive one." In multiple experiments, involving different people, the researchers split participants into two groups of around 100 each. One group read ads for fictional products and services that featured the terms "artificial intelligence" or "AI-powered," while the other group read ads that used the terms "new technology" or "equipped with cutting-edge technologies." In each test, members of the group that saw the AI-related wording were less likely to say they would want to try, buy or actively seek out any of the products or services being advertised compared with people in the other group. The difference was smaller for items researchers called low risk — such as a television and a generic customer-service offering... Meanwhile, a separate, forthcoming study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers' reaction to AI in products. "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?' " says Jennifer Kent, the firm's vice president of research. Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. "Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well," Kent says.

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What happens if you track how much heat enters Earth's atmosphere and how much heat leaves? You discover that Earth's energy budget "is now well and truly out of balance," three climate researchers write at The Conversation: Our recent research found this imbalance has more than doubled over the last 20 years. Other researchers have come to the same conclusions. This imbalance is now substantially more than climate models have suggested... These findings suggest climate change might well accelerate in the coming years... [T]he burning of coal, oil and gas has now added more than two trillion tonnes of carbon dioxide and other greenhouse gases to the atmosphere. These trap more and more heat, preventing it from leaving. Some of this extra heat is warming the land or melting sea ice, glaciers and ice sheets. But this is a tiny fraction. Fully 90% has gone into the oceans due to their huge heat capacity... The doubling of the energy imbalance has come as a shock, because the sophisticated climate models we use largely didn't predict such a large and rapid change. Typically, the models forecast less than half of the change we're seeing in the real world. We don't yet have a full explanation. But new research suggests changes in clouds is a big factor. Clouds have a cooling effect overall. But the area covered by highly reflective white clouds has shrunk, while the area of jumbled, less reflective clouds has grown. While we don't know why the cloud are changing, it "might be part of a trend caused by global warming itself, that is, a positive feedback on climate change. These findings suggest recent extremely hot years are not one-offs but may reflect a strengthening of warming over the coming decade or longer...." "We've known the solution for a long time: stop the routine burning of fossil fuels and phase out human activities causing emissions such as deforestation."

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The Free Software Foundation is a non-profit — and they're having some fun with it. They've just announced a summer fundraiser, "and that means the GNU Press Shop is open!" From now until July 28, you can buy your FSF gear at the GNU Press shop. First and foremost, there's the launch of the FSF's fortieth anniversary shirt in a summery yellow. We're taking orders for a limited time for these (until July 28), and then printing them — you should have yours on your shoulders a few weeks after the shop closes. We've also restocked some favorites in the shop: - A fresh batch of the popular Ada & Zangemann: A Tale of Software, Skateboards, and Raspberry Ice Cream book by Matthias Kirschner from the Free Software Foundation Europe (FSFE). This tale of software, skateboards, and raspberry ice cream teaches kids how neat and exciting it is having control over your software, a perfect fun summer read! - Reading is hard in the glaring sun, so shade your eyes with a freshly restocked GNU baseball cap in pitch black with brilliant gold embroidery. These are great for wearing anywhere, especially to free software events. - For privacy, protect yourself from surveillance with ease and panache with this slick webcam guard. We also hope you'll consider becoming an FSF associate member, putting yourself at the heart of our commitment to ensuring a world where all software respects our freedom and dignity. Plus, you'll help us reach our summer fundraising goal of 200 new associate members before July 11, and of course you'll also receive a 20% discount at the GNU Press Shop. A note about shipping: the GNU Press shop opens periodically, and we collect all orders during this time and schedule orders to be sent out on specific shipping dates with the help of volunteers. We will be doing the shipping at the end of the FSF's fundraiser, which means there will be a delay between placing your order and receiving it... If you happen to be in the Boston area in July, and would like to support the FSF's work, we are looking for volunteers to help pack and ship our orders. Also on sale are the book "Free as in Freedom 2.0" (Richard Stallman's 2010 revision of the 2002 biography by Sam Williams with extensive additional commentary) and "Free Software Free Society: Selected Essays of Richard M. Stallman" (the 3rd edition published in 2015). And there's also several other books, t-shirts, other FSF-branded gear, and even a sticker that warns people "There is no cloud... just other people's computers."

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An anonymous reader shared this report from the tech news site The Register: The U.S. Cybersecurity and Infrastructure Security Agency (CISA) and the National Security Agency (NSA) this week published guidance urging software developers to adopt memory-safe programming languages. "The importance of memory safety cannot be overstated," the inter-agency report says... The CISA/NSA report revisits the rationale for greater memory safety and the government's calls to adopt memory-safe languages (MSLs) while also acknowledging the reality that not every agency can change horses mid-stream. "A balanced approach acknowledges that MSLs are not a panacea and that transitioning involves significant challenges, particularly for organizations with large existing codebases or mission-critical systems," the report says. "However, several benefits, such as increased reliability, reduced attack surface, and decreased long-term costs, make a strong case for MSL adoption." The report cites how Google by 2024 managed to reduce memory safety vulnerabilities in Android to 24 percent of the total. It goes on to provide an overview of the various benefits of adopting MSLs and discusses adoption challenges. And it urges the tech industry to promote memory safety by, for example, advertising jobs that require MSL expertise. It also cites various government projects to accelerate the transition to MSLs, such as the Defense Advanced Research Projects Agency (DARPA) Translating All C to Rust (TRACTOR) program, which aspires to develop an automated method to translate C code to Rust. A recent effort along these lines, dubbed Omniglot, has been proposed by researchers at Princeton, UC Berkeley, and UC San Diego. It provides a safe way for unsafe libraries to communicate with Rust code through a Foreign Function Interface.... "Memory vulnerabilities pose serious risks to national security and critical infrastructure," the report concludes. "MSLs offer the most comprehensive mitigation against this pervasive and dangerous class of vulnerability." "Adopting memory-safe languages can accelerate modern software development and enhance security by eliminating these vulnerabilities at their root," the report concludes, calling the idea "an investment in a secure software future." "By defining memory safety roadmaps and leading the adoption of best practices, organizations can significantly improve software resilience and help ensure a safer digital landscape."

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Just four weeks after an early June flight to the edge of space, Blue Origin has again carried six more passengers there and back again, reports CBS News, noting that the 10-minute ride was Blue Origin's 13th flight "out of the discernible atmosphere." The New Shepard capsule's stubby single-stage booster roared to life just after 9:38 a.m. EDT, throttled up to full thrust and smoothly climbed away from Blue Origin's launch site near Van Horn, Texas. The hydrogen-fueled BE-3 engine powering the New Shepard fired for about two-and-a-half minutes, accelerating the spacecraft to just under three times the speed of sound. The capsule then separated from the booster and continued coasting upward along its up-and-down trajectory. At that point, the passengers — Allie and Carl Kuehner, Leland Larson, Freddie Rescigno Jr., Jim Sitkin and Owolabi Salis, the first Nigerian to fly in space — began enjoying about three minutes of weightlessness. Free to unstrap and float about the cabin, the passengers were able to take in the view through the largest windows in any operational spacecraft as the ship climbed to an altitude of just above 65 miles. That's about three miles higher than the internationally recognized boundary between the discernible atmosphere and space. The capsule then began falling back to Earth and the passengers returned to their seats for the descent to touchdown. The reusable booster, meanwhile, made its own return to the launch site, dropping tail first to a rocket-powered touchdown... The company has now launched 74 passengers, including Bezos' wife Lauren Sánchez, and four who have flown twice. By April nearly 120 civilians had already travelled to the edge of space, CBS News reported earlier — while Virgin Galactic is expected to resume flights next year. You can replay the webcast of the mission on Blue Origin's YouTube channel.

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"The potential threat of bosses attempting to replace human workers with AI agents is just one of many compounding reasons people are critical of generative AI..." writes Wired, arguing that there's an AI backlash that "keeps growing strong." "The pushback from the creative community ramped up during the 2023 Hollywood writer's strike, and continued to accelerate through the current wave of copyright lawsuits brought by publishers, creatives, and Hollywood studios." And "Right now, the general vibe aligns even more with the side of impacted workers." "I think there is a new sort of ambient animosity towards the AI systems," says Brian Merchant, former WIRED contributor and author of Blood in the Machine, a book about the Luddites rebelling against worker-replacing technology. "AI companies have speedrun the Silicon Valley trajectory." Before ChatGPT's release, around 38 percent of US adults were more concerned than excited about increased AI usage in daily life, according to the Pew Research Center. The number shot up to 52 percent by late 2023, as the public reacted to the speedy spread of generative AI. The level of concern has hovered around that same threshold ever since... [F]rustration over AI's steady creep has breached the container of social media and started manifesting more in the real world. Parents I talk to are concerned about AI use impacting their child's mental health. Couples are worried about chatbot addictions driving a wedge in their relationships. Rural communities are incensed that the newly built data centers required to power these AI tools are kept humming by generators that burn fossil fuels, polluting their air, water, and soil. As a whole, the benefits of AI seem esoteric and underwhelming while the harms feel transformative and immediate. Unlike the dawn of the internet where democratized access to information empowered everyday people in unique, surprising ways, the generative AI era has been defined by half-baked software releases and threats of AI replacing human workers, especially for recent college graduates looking to find entry-level work. "Our innovation ecosystem in the 20th century was about making opportunities for human flourishing more accessible," says Shannon Vallor, a technology philosopher at the Edinburgh Futures Institute and author of The AI Mirror, a book about reclaiming human agency from algorithms. "Now, we have an era of innovation where the greatest opportunities the technology creates are for those already enjoying a disproportionate share of strengths and resources." The impacts of generative AI on the workforce are another core issue that critics are organizing around. "Workers are more intuitive than a lot of the pundit class gives them credit for," says Merchant. "They know this has been a naked attempt to get rid of people." The article suggests "the next major shift in public opinion" is likely "when broad swaths of workers feel further threatened," and organize in response...

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The problem? "Companies want their products and brands to appear in chatbot results," reports 9to5Mac. And "Since Reddit forms a key part of the training material for Google's AI, then one effective way to make that happen is to spam Reddit." Huffman has confirmed to the Financial Times that this is happening, with companies using AI bots to create fake posts in the hope that the content will be regurgitated by chatbots: "For 20 years, we've been fighting people who have wanted to be popular on Reddit," Huffman said... "If you want to show up in the search engines, you try to do well on Reddit, and now the LLMs, it's the same thing. If you want to be in the LLMs, you can do it through Reddit." Multiple ad agency execs confirmed to the FT that they are indeed "posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots." Huffman says that AI bots are increasingly being used to make spam posts, and Reddit is trying to block them: For Huffman, success comes down to making sure that posts are "written by humans and voted on by humans [...] It's an arms race, it's a never ending battle." The company is exploring a number of new ways to do this, including the World ID eyeball-scanning device being touted by OpenAI's Sam Altman. It's Reddit's 20th anniversary, notes CNBC. And while "MySpace, Digg and Flickr have faded into oblivion," Reddit "has refused to die, chugging along and gaining an audience of over 108 million daily users..." But now Reddit "faces a gargantuan challenge gaining new users, particularly if Google's search floodgates dry up." [I]n the age of AI, many users simply "go the easiest possible way," said Ann Smarty, a marketing and reputation management consultant who helps brands monitor consumer perception on Reddit. And there may be no simpler way of finding answers on the internet than simply asking ChatGPT a question, Smarty said. "People do not want to click," she said. "They just want those quick answers." But in response, CNBC's headline argues that Reddit "is fighting AI with AI." It launched its own Reddit Answers AI service in December, using technology from OpenAI and Google. Unlike general-purpose chatbots that summarize others' web pages, the Reddit Answers chatbot generates responses based purely on the social media service, and it redirects people to the source conversations so they can see the specific user comments. A Reddit spokesperson said that over 1 million people are using Reddit Answers each week.

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