Hosted at McGill University, this year’s event took a deep dive into the dynamic world of F1 licensing and merchandising.
The panel presentation format gave students an exclusive behind-the-scenes look at how branding, partnerships, and merchandise power the business side of the sport.
We extend a big thank-you to the amazing speakers from Aston Martin Formula One Team, Cognizant, and Lego Canada for sharing their insights.
Photo: Debbie Wall, Aston Martin Formula One, ESG Director; Manikandan Sundaram, Strategic Business Unit Head for US East, Midwest & Canada, Retail Portfolios, Cognizant; Kyra Odell, McGill University student
Photo: Karl Moore, McGill University, Associate Professor; Matt Chapman, Aston Martin Formula One Team, Head of Licensing and Merchandise; Gene Fong, Head of Marketing, Lego Canada
Photo: Karl Moore, McGill University, Associate Professor; Matt Chapman, Aston Martin Formula One Team, Head of Licensing and Merchandise
Thank you to Karl Moore and the incredible student team - Kyra Odell, Matt Gu, Megan Curadeau, Jennifer Bliu, Sofia Delfin, Alejandro Escobar, and Nazeeha Nilamdeen - for pulling it all together.
